Apple will not follow Facebook in the metaverse
Apple will not follow Facebook in the metaverse

Apple will not follow Facebook in the metaverse

By Vincenzo Cacioppoli - 15 Jan 2022

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In the past few days, there have been many rumours that Apple might launch some products by the end of the year to test the metaverse, which is of such interest to other technology companies, such as Facebook and Microsoft.

Apple will not enter the metaverse

But according to Mark Gurman, a well-known financial journalist specializing in technology, the company led by Tim Cook is not interested in entering this business.

According to Gurman, the Cupertino-based technology giant, which experts say could and should be one of the drivers of the spread of the metaverse, would not be interested in developing products adaptable to the new virtual reality.

Leaving Apple

At the same time. According to Bloomberg, Apple has for months been facing a real outflow of some of its best developers, flattered by super salaries from companies interested in developing the metaverse, especially Facebook’s new Meta.

The company, says Bloomberg, is trying to counter this problem by offering employees lucrative options and bonuses, between $50,000 and $180,000.

According to the Wall Street Journal, the problem also concerns Microsoft, which has lost about 100 engineers to Meta in the last six months.

Apple’s top management denied two days ago that the new headphones, which will be launched in the first half of 2022, will have anything to do with the metaverse, contrary to what many analysts think. 

A statement from Apple shows how these devices would be made to offer users experiences that involve “explosions of gaming, communication and content consumption”.

According to experts, Apple’s decision is linked to costs, which, according to CEO Tim Cook, are currently disproportionate for the company’s current business.

Apple Metaverso
Both Apple and Microsoft are intrigued by the Metaverse

Apple, Microsoft and the Metaverse

Both Apple and Microsoft hinted last year that they were intrigued by the metaverse.

In early November 2021, Microsoft had announced a series of Teams updates and upgrades to its Xbox gaming console, along with a new product called Dynamics 365 Connected Spaces.

“The Metaverse enables us to embed computing into the real world and to embed the real world into computing”,

Microsoft CEO Satya Nadella said at the time.

Vincenzo Cacioppoli

Vincenzo was born in Genova but lived most of his life in Milan. He has a degree in political science. He is a journalist, blogger, writer, and marketing and digital advertising expert. After a long experience in traditional marketing, he started working with the web and digital advertising in 2011, creating a company called Le enfants. Passionate about the web and innovation, in 2018 he started exploring the topics related to blockchain technology and cryptocurrencies. Independent cryptocurrency trader since March 2018, he now collaborates with companies in the sector as a content marketing specialist. In his blog., he has long been primarily focused on blockchain, which he considers to be the greatest technological innovation after the Internet. His first book about blockchain and fintech is scheduled for release in November.

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