The Sandbox has announced its new partnership with Warner Music Group to create a music-themed virtual world, thus music enters the metaverse in full effect.
The Sandbox and the partnership with Warner Music Group
According to reports, The Sandbox, one of the most popular metaverse projects on blockchain, has partnered with Warner Music Group (WMG), one of the largest music companies in the world.
🤝 Join us in welcoming none other than… @warnermusic to The Sandbox! 🎶
Their LAND will be the first of its kind in the #Metaverse which will feature live concerts & music experiences from WMG’s huge roster of musical talent!
— The Sandbox (@TheSandboxGame) January 27, 2022
“Join us in welcoming none other than… @warnermusic to The Sandbox! Their LAND will be the first of its kind in the #Metaverse which will feature live concerts & music experiences from WMG’s huge roster of musical talent! Full details”.
The goal is to bring music into the metaverse, creating the first and newest corner in The Sandbox representing the music-themed virtual world.
Basically, Warner Music Group has purchased an ESTATE on The Sandbox that will function as a hybrid of music-themed park and concert venue. On that note, here’s how Oana Ruxandra, Chief Digital Officer at Warner Music Group describes it:
“Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate. As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before”.
The Sandbox and LAND’s sale in the music metaverse
To mark the occasion, The Sandbox also announced that at a later date they will be offering LANDs for sale adjacent to Warner Music Group’s property so that music fans will have the opportunity to purchase their own LAND “in the zone.”
Sébastien Borget, COO and co-founder of The Sandbox commented:
“We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs. This strategic partnership with Warner Music Group brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives — the possibilities are very exciting”.
Warner Music Group joins The Sandbox’s more than 200 existing partnerships, including The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties
The price of the SAND token
The Sandbox (SAND) ranks second in market capitalization in the metaverse crypto category, right behind Decentraland (MANA). In the overall rankings, SAND still remains among the top 40 cryptocurrencies with over $3 billion in market cap.
SAND recorded its ATH – All Time High on November 25, 2021, touching $8.40 whereas at the time of writing, its price is hovering around $3.40.
A 2.5% price increase in the last 24 hours, perhaps due precisely to the news of the partnership with WMG appreciated by crypto users.