Dubai: here’s the first NFT for a chef with three Michelin stars
Dubai: here’s the first NFT for a chef with three Michelin stars
NFT

Dubai: here’s the first NFT for a chef with three Michelin stars

By Amelia Tomasicchio - 23 Feb 2022

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PRESS RELEASE:

On the occasion of a dinner hosted by Heinz Beck (La Pergola, Waldorf Astoria Rome***), the first NFT linked to a “dine wine and art experience” was created.

The three-Michelin-starred chef created his first non-fungible token at his Social restaurant in Dubai

The dinner was paired with a tasting of great Italian wines, all part of the Italian Wine Crypto Bank, which promoted the initiative together with Crypto Dine Wine Art, a company specializing in the creation of NFTs linked to the world of food and wine.

According to the press release, this is the first NFT in the series. Moreover, chef Heinz Beck is also the author of the painting, as he dreamed of becoming a painter as a child. It was his father who dissuaded him from becoming a painter and directed him towards cooking, but Beck never stopped cultivating his passion for art in private.

Beck‘s original painting gave rise to the NFT and has since been destroyed and, thanks to the blockchain, only 35 copies will live forever.

Heinz Beck’s dinner menu

The dinner by the Michelin-starred chef, which took place on 17 February, included six courses and several fine Italian wines.

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The menu

The wines paired with Heinz Beck’s NFT experience were selected from among the prestigious Italian wineries that are partners of the Italian Wine Crypto Bank.

This is the proposed wine list:

  • Mazzei (“Castello di Fonterutoli” Chianti Classico Gran Selezione DOCG 2017), 
  • Michele Satta (“Giovin Re” Bianco Bolgheri IGT 2017), 
  • Tua Rita (” Per Sempre “Syrah Toscana IGT 2018 and “Sese” Passito di Pantelleria DOP 2018), 
  • Podere La Regola (“L’eccezione” Brut Nature Metodo Classico NV) and Argiano. 

For the occasion, the last winery was represented by CEO and winemaker Bernardino Sani, who introduced one of the evening’s wines (the “Solengo” Toscana IGT 2018) but also announced the launch of another NFT, this time linked to the Brunello Di Montalcino DOCG 2016 magnum.

 

Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.

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