Crypto.com is adding an important piece to the strong union that has been linking the world of sports and that of cryptocurrencies and blockchain for at least two years. After becoming the official sponsor of the Italian Serie A, Formula 1 and the stadium of the Los Angeles Lakers basketball team, which will be called Crypto.com Arena, for the sum of $700 million over 20 years, Crypto.com has now announced that it will be the official sponsor of the World Cup to be held in Qatar in December.
Crypto.com sponsors FIFA World Cup 2022
https://t.co/vCNztATSCO is proud to be the first crypto trading platform sponsor of the FIFA World Cup Qatar 2022 🏆
— Crypto.com (@cryptocom) March 23, 2022
FIFA has also given great prominence to the new partnership on its website, stating that the exchange will enjoy huge visibility by becoming the official cryptocurrency trading platform of the upcoming World Cup.
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football”,
said Kay Madati, Chief Commercial Officer of FIFA.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale”.
This can be read in the FIFA statement announcing the new World Cup sponsorship.
Crypto.com focuses on sports
Crypto.com, founded in 2016 and with around 10 million customers globally, has long had a big focus, like many other cryptocurrency brands, on sports. Along with Coinbase, it was one of the few brands to buy one of the most sought-after and expensive advertising slots within the latest US Superbowl last February, one of the most watched sporting events in the world.
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world”,
said enthusiastically Kris Marszalek, one of the company’s co-founders and current CEO, when commenting on the news, explaining how sponsorships in sports are a precise strategy for the company to get exposure to the target audience they are aiming for.
According to a Morning Consult survey, sports fans are about twice as likely as non-sports fans to be familiar with cryptocurrencies, and 24% of respondents who said they were sports fans already owned cryptocurrencies.
Last year, the company signed a deal with Liberty Media, which handles Formula 1 marketing, for a $100 million sponsorship deal for five years. In addition to the sponsorship, Crypto.com will also be the “official provider” of Formula 1 NFTs (non-fungible tokens), digital images and footage that can be purchased and exchanged by fans and collectors on the blockchain.
The exchange also recently announced that it has added NFTs to its app by listing ApeCoin, the currency created by Yuga Labs, inventors of the famous Bored Ape Yacht Club.