HomeNFTItaliaNFT: new drop of Giro d'Italia NFTs on the way

ItaliaNFT: new drop of Giro d’Italia NFTs on the way

ItaliaNFT, the famous NFT marketplace dedicated to Made in Italy products, is back on the road. An undiscovered and rapidly expanding project, home to the best masterpieces of art, music and sport representing the Italian territory. New sprint, new Giro d’Italia NFTs about to be released on the platform. 

ItaliaNFT travelling with the Giro d’Italia

About a fortnight ago, ItaliaNFT announced a new project featuring the Giro d’Italia. An idea born to bring new life to a centuries-old tradition.

It was La Gazzetta dello Sport that first gave birth to it in 1909. Today, the Giro d’Italia is one of the three most important cycling races on the road in stages in the world.

Digitizing fragments of an event long anchored in the roots of Italian history is not just a new business model. 

Thanks to the tokenization of physical and real assets, we enter a new realm where fans can interact with the brand in new, hitherto unthinkable ways. Blockchain makes everything more secure, transparent and accessible to all. 

A new showcase that draws the attention of a wider audience and creates new opportunities for investment and enjoyment of the asset, which can dramatically increase brand awareness.

ItaliaNFT welcomes its community with a special gift to enhance the arrival of this unprecedented new NFT collection on the market. The airdrop for an exclusive Giro d’Italia NFT is redeemable for free by registering on the platform and will be available until 29 May. 

This, however, is not the only novelty of the first phase. Sales of the NFTs of the main jerseys are still ongoing and at an attractive price. The availability is limited both in terms of quantity and time, so they will still be accessible for a short time. 

What’s new in the ItaliaNFT drop

After the legendary pink jersey and the ever-present white, blue and cyclamen jerseys, the Giro d’Italia NFT collection continues to be enriched with new drops

In addition to the jerseys, it will now also be possible to purchase the Non-Fungible Token version of the Giro logos on ItaliaNFT. In particular, the official logo will be present in four different rarity levels:

  • COMMON (40% of total): NFT only
  • RARE (30%): NFT plus complimentary white or blue or cyclamen physical jersey
  • SUPER RARE (20%): NFT plus complimentary physical pink jersey
  • EPIC (10%): NFT plus complimentary physical pink jersey autographed by a past Giro d’Italia champion 

As you can see from the list, the incredible novelty of this collection is that, for the lucky ones, the purchase of the NFT will be accompanied by the gift of one of the physical jerseys

official giro italia logo
Official logo of the Giro d’Italia

At the time of purchase, you will only be able to see the logo in the image above, the rider in the pink jersey cycling across infinity, which has become the new symbol of the Giro worldwide since 2017. 

The NFT, the rarity and the unique attributes that will characterize the token will only be revealed to the user once payment has been completed

To carry out the transaction, simply follow three simple steps:

  1. Buy the generative NFT;
  2. The algorithm will randomly generate the token to be received, with its rarity and attributes;
  3. The final NFT will be available in the “collection” section of your personal profile. 

Subsequently, the logo will also be available in other versions, including the centenary version. In addition, so-called “special jerseys” will be made available, including the Mortirolo, Sforzato Wine and Giro105 Jersey. Thanks to refined computer graphics techniques, these will be digitally recreated to replicate even the texture of the fabric

Last but not least, at the end of the competition the most valuable piece of the collection will be auctioned, the Trofeo Senza Fine, the representation of victory, champion and hero. 

endless trophy
The Trofeo Senza Fine of 2021

The prized Trophy appears as a forged gold ribbon, symbolizing the road travelled by the runners and engraved with the names of all the winners of the Corsa Rosa from 1909 to the present day. It has been digitally replicated through an extraordinary 3D virtualization to enhance the exceptional design of the cup.

Only one NFT of the Trofeo Senza Fine will exist and it will be destined for the winner of the auction. To mark its importance, ItaliaNFT states on its website:

“The Trofeo Senza Fine is for only one winner…even as NFT”.

A comment that certainly makes the future sale more appealing. 

It is worth mentioning that, unlike all other marketplaces, ItaliaNFT also supports payments in fiat as well as classic crypto. This choice will make the world of NFTs more accessible, even to less experienced users, facilitating mass adoption.

Eliano Martellucci
Eliano Martellucci
Eliano has a bachelor's degree in Economics and Business Administration and is about to complete his master's studies in Finance at the University of Trento (UNITN). He got hooked on the crypto and blockchain world during the summer of 2017 and has not left it since then. He currently works as editor & SEO specialist at Cryptonomist, writes articles and invests, both in Blue Chip and early stage assets. Furthermore, he is working on his latest thesis project entitled: "A Study on crypto market Sentiment Analysis through Machine Learning algorithms in python."