Milan, 23 June 2022 – Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, today announced an exclusive, multi-year partnership with Cristiano Ronaldo, one of the greatest footballers ever. The partnership includes Binance‘s launch of a global campaign with the aim of introducing Ronaldo’s fans to Web3, bringing them closer to this world through NFTs.
For the duration of the agreement, Cristiano Ronaldo and Binance will create a series of NFT collections that will be offered for sale exclusively on Binance’s NFT platform. The first one will be released later this year and will feature designs created in collaboration with Ronaldo.
“Cristiano Ronaldo is one of the best footballers in the world and has transcended sport to become an icon in several areas. Thanks to his authenticity, talent and charitable work, he has gathered around him one of the most loyal fan bases ever”
says Binance founder and CEO ‘CZ’ (Changpeng Zhao). He continues: “We are excited to offer his fans exclusive opportunities to connect with him and thus own a piece of sports history”.
“The relationship with the fans is very important to me, so the idea of offering unprecedented experiences and access through this NFT platform is something I wanted to be a part of”
Cristiano Ronaldo explains. “I know that the fans will appreciate the collection as much as I do”, he concludes.
The Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT at www.binance.com/en/nft/home.
For more information, please contact:
Connexia – Binance press office for Italy
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a range of financial products including the largest digital asset exchange by volume. Chosen by millions of people worldwide, the Binance platform aims to increase financial freedom. Binance offers an unrivalled portfolio of crypto products and offerings, including education, data and research, social good, investment and incubation, decentralization and infrastructure solutions. For more information, please visit: https://www.binance.com.