Bitmedia, the advertising marketplace for crypto companies
Bitmedia, the advertising marketplace for crypto companies

Bitmedia, the advertising marketplace for crypto companies

By Marco Cavicchioli - 22 Jul 2022

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Bitmedia is an advertising marketplace that connects crypto companies to their potential users through a network of publishers. 

On Bitmedia’s marketplace, crypto companies that want to connect with potential users can choose from a list of publishers the websites on which to show their ads.

These include specialized websites such as 99 bitcoins, Bitcoinist, News BTC, Crypto Compare, etc., for which Bitmedia acts as an intermediary with crypto advertisers

Ad Formats at Bitmedia

How Bitmedia’s advertising marketplace works

Advertisers can create their ad campaigns on Bitmedia by selecting geographic area, devices, dates and number of impressions. Text ads, illustrated ads, interactive ads and HTML banners of various sizes are supported. 

The minimum price per click or impression is 0.00000205 BTC, which is 205 Satoshi, equivalent to less than six cents, payable in Bitcoin

To ensure that the traffic paid by advertisers is authentic, Bitmedia performs anti-fraud and anti-bot checks. 

Publishers, once they pass the quality checks, can choose the monetization model for their websites that they prefer, such as CPC which pays for clicks, or CPM which pays for every thousand impressions. They can also set a minimum CPM limit to exclude low-paying advertisers.

Publishers can also offer content producers the opportunity to share publication monetization with them. 

Profits earned by publishers are withdrawable in BTC to their wallets. 

Bitmedia’s engine automatically organizes the publication of ads, choosing the most relevant ones based on criteria, such as the amount paid for impressions, the visitor’s interest, the specific page the reader is on, and the topic of the ad.

Targeting options for Advertisers at Bitmedia dashboard

Presence in the crypto sector

The network of publishers using Bitmedia is quite extensive, as the platform collaborates with more than 10,000 websites worldwide. In addition, the decentralized payment structure avoids the usual problems due to geographic or regulatory barriers that are there if fiat currencies are used. 

The goal is to provide advertisers with an effective system for generating valuable leads, simplifying the marketing pipeline and significantly reducing customer acquisition costs.

It also rewards publishers who post useful content as they have higher conversion potential. 

Bitmedia makes advertising profitable for both parties, while ensuring that readers of crypto websites can only view ads relevant to their needs. 

The platform recently surpassed 200,000 users, despite the fact that summer is usually the least attractive season for advertising. 

*This article was paid for. The Cryptonomist did not write the article or test the platform.

Marco Cavicchioli

Born in 1975, Marco has been the first to talk about Bitcoin on YouTube in Italy. He founded and the Facebook group" Bitcoin Italia (open and without scam) ".

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