Renault, the French automaker founded in 1898 in Paris, has decided to join the new phygital universe: the metaverse.
According to rumors, Renault‘s Korean subsidiary, appears to be in the process of closing a major partnership with The Sandbox, the queen of the metaverse.
Renault, like many other brands, seems to have grasped the importance of having to enter and take its place in this new digital and interactive dimension.
Renault reaching the metaverse
Renault chose to sign a partnership with The Sandbox because it is one of the best-performing platforms in the phygital landscape.
The automaker has decided to embark on this new challenge because the progress and development of Web 3.0 is happening with disarming speed and staying out of it cannot be an option.
Thus, with this partnership, the goal of Renault Korea is to start defining its presence in the metaverse by presenting customers with virtual automotive experiences based on its brand.
A real game to present Renault‘s products in a different light, in a more contemporary and up-to-date perspective.
Indeed, the metaverse offers totally new tools and experiences that allow the potential buyer to be engaged in an innovative way.
These automotive experiences aim to enrich The Sandbox platform and simultaneously allow Renault to reach a wider and younger audience.
In fact, the phygital universe allows the audience of potential customers to be powerfully expanded in a way never seen before.
Cindy Lee, CEO of The Sandbox Korea, issued a statement on this agreement:
“This partnership is an excellent example of a collaboration. The Sandbox can develop without any industrial boundaries. We are able to introduce new types of experiences that combine automobiles and digital assets in The Sandbox.”
Detailed data on the scope of the partnership and the nature of the experiences Renault will present in the metaverse have also not been made public.
Lovers of the brand will now just have to be patient and wait for all the updates.
Cars and the metaverse
To give a little more context to this interesting news, it is worth pointing out that Renault is not the first automaker to decide to embrace the potential of Web 3.0.
In fact, there are now many car companies deciding to place their products in the metaverse, offering a new and cutting-edge service.
Nissan, the Japanese automaker, for example, used the metaverse to allow everyone to attend the launch of one of its latest electric cars, “Sakura”.
The company set up a virtual world in which potential customers could drive the car, examining its features and shape. This experience, according to Nissan, provided an opportunity to connect with a new audience like never before. In addition, the company stated:
“We are excited about what’s next, and will keep innovating new digital approaches for our products.”
Honda, on the other hand, began talking this summer about its new metaverse: Hondaverse.
The latter is designed for Twitch and is a virtual world within the popular video game Fortnite. We explored the topic in depth in this article.
It is also worth pointing out that embracing this new phygital reality has not only been the automakers but also important companies belonging to other sectors.
In fact, there is also talk of the metaverse in the world of fashion, entertainment and science.