Bitget, among the leading cryptocurrency exchanges, has announced a series of marketing campaigns in partnership with famous soccer player Lionel Messi.
To celebrate this partnership, Bitget and Messi have also created a video for the 2022 World Cup.
With a $20 million investment in various advertising campaigns, Bitget set out to provide users with attractive rewards to also help improve market sentiment and reignite confidence in the cryptocurrency industry.
Summary
Bitget’s strategic partnerships
Bitget announced its partnership with Lionel Messi with the first “A Perfect 10” announcement campaign in late October 2022, receiving an overwhelming response from the public, Bitget community, and partners.
The exchange will launch its next marketing campaign titled “Make it Count” during the 2022 World Cup period, with a new video and a series of new marketing campaigns.
To further engage customers, Bitget has also organized several exclusive giveaways and prizes with social contests and World Cup-themed activities, including up to 1 million BGB and a jersey autographed by Lionel Messi.
Bitget is also hosting its biennial derivatives tournament, KCGI, themed around soccer and the World Cup, with a prize pool of up to 100 Bitcoin (BTC) and popular tokens for fans.
This is all part of Bitget’s efforts to reassure investors and benefit Bitget users with various initiatives, as enthusiasm for the World Cup helps facilitate the connection between the cryptocurrency universe and the world of sports.
Leo Messi, a five-time World Cup participant and seven-time Ballon d’Or winner, said:
“I would like to thank Bitget in making me a part of the crypto trading social world with such exciting campaign. I like the Bitget’s brand film “make it count” concept of leading the vision and charting a new path within the industry. It’s important that everyone invest responsibly with protection, and it’s reassuring to see Bitget taking this seriously with a series of protection initiatives.”
Gracy Chen, CEO of Bitget, explained:
“Bitget is invested in the future of crypto and Web3. The bear market does not deter our goal of becoming a Top 3 crypto exchange within 3-5 years. Due to some collapses of a few crypto giants this year, consumers’ trust has fallen to a low point, and that is the reason why we are ramping up the efforts on both product and marketing to show our dedication to building the best social trading experiences for our users.
Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind ourselves about the importance of building and training for the moment to shine. We would like to celebrate the football spirit in the world of crypto and are prepared to continue investing in the ecosystem even when times are tough.”
Everything there is to know about the crypto exchange
Bitget, an exchange founded in 2018, is the world’s fifth-largest cryptocurrency platform with innovative products and social trading services as its main features, and currently serves more than 8 million users in more than 100 countries.
The exchange provides secure trading and is committed to increasing cryptocurrency adoption through collaborations with trusted partners, including legendary Argentine soccer player Lionel Messi, leading Italian soccer team Juventus, official esports partner PGL Major, and leading esports organization Team Spirit.
