Coca Cola and Crypto.com, two leading companies in their field, one of the most important partnerships in recent years. in collaboration also with the soccer federation FIFA, the partnership between the most famous beverage brand in history and Crypto.com’s platform, will produce an exclusive collection of NFTs in celebration of the World Cup. The project will commit to launching more than 10,000 NFTs related to the Qatar 2022 event.
The partnership between Coca Cola and Crypto.com.
The connection between Crypto.com and soccer is really deep; for years now the exchange platform has been sponsoring the most important championships in the world of soccer. This year it was the first company in the new digital world to be an official sponsor of the World Cup in Qatar.
The Coca Cola brand, on the other hand, has been militating in the field of FIFA sponsorship now since 1974, making it one of the oldest official partners. In the World Cup in Qatar, both industry giants are official sponsors, which is why they decided to collaborate.
The main purpose of the partnership between Crypto.com and Coca Cola is to create 10,000 unique NFTs inspired by the ongoing World Cup.
Not a few people thought that unbalancing too much on the soccer stage would be a bad investment for Crypto.com, but instead Kris Marszalek seems to have made the right choice. The bear market period has put a number of companies in crisis, but Crypto.com, despite the controversy created, seems to be in it and wants to continue.
The importance of a platform like Crypto.com and its perseverance to remain in elite levels gives hope to the entire crypto system. The world-class partnership has already paid off, setting $CRO on a positive trend.
“The Fifa World Cup in Qatar is Qatar is a chance to bring magical moments into our lives on and off the field, including for millions of fans in the region and beyond. This incredible collaboration with GMUNK will see the creation of 10,000 unique pieces in the form of NFTs that will forever be owned by the fans.”
This was the comment of Nazli Berberoglu, who is precisely in charge of marketing for the World Cup within Coca Cola.
Also related to the partnership, the leader of the marketing division for Crypto.com, Steven Kalifowitz, responded:
“This year’s FIFA World Cup is the first to leverage Web 3 technology. It is a privilege to be able to partner with Coca-Cola and GMUNK to turn these historic matches into memories that will be forever captured on the blockchain. Together we are creating a new form of collectibles.”
NFTs launched by the partnership
The collection will contain 10,000 unique NFTs created by popular digital artist GMUNK. This famous digital artist is notably behind the look of the Hollywood films Tron: Legacy and Oblivion. These Non-Fungible Tokens, will be the true Crypto track of World Cup 2022, bringing attraction to the ecosystem on an international scale.
The movements of players involved in the World Cup matches in Qatar, will be tracked in order to produce NFTs from the collection called “Piece of Magic.”
“At its core, Coca-Cola ‘Piece of Magic’ uses soccer data like a paintbrush, defining density, behaviors and color applications to shape and create an immersive artwork that embraces the spirit of soccer and depicts a unique visual story for each match.”
This is how renowned artist GMUNK explained it.
To get them all we need to do is have a Crypto.com NFT account and go to the Coca Cola Fanzone Page page dedicated precisely to World Cup fan initiatives by the beverage group. Then we will have to click on the NFT banner to have a chance to be among the lucky ones who will win one of the Piece of Magic.