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Adidas and Callaway join forces on first golf-themed metaverse
Adidas and Callaway join forces on first golf-themed metaverse
Metaverses

Adidas and Callaway join forces on first golf-themed metaverse

By Andrea Porcelli - 15 Mar 2023

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Adidas and Callaway have joined forces with Play Today, a unique golf metaverse to bring a new level of immersion and interactivity to golf fans around the world.

The metaverse will launch with the NSW Open Golf Championships, which begin on 16 March, and promises to be an exciting glimpse into the future of sports entertainment.

Some more information about the Play Today metaverse

Golf fans around the world can now connect and experience the game in new and exciting ways through the interactive 3D virtual world known as the “Play Today Metaverse.”

This platform, created by golfers for golfers, offers a host of features that allow golfers to showcase their digital collectibles, visit virtual replicas of more than 40,000 physical golf courses as a flyover experience, and connect with other golfers around the world by walking independently or interacting with others in the Play Today clubhouse.

In addition, Play Today Metaverse will launch the “Drummond Golf Innovation Centre,” the world’s first golf innovation center within a metaverse. Players will be able to use augmented reality to explore innovative new golf products from leading brands.

This four-day tournament is expected to attract more than 20,000 spectators per day and, because of its virtual unfolding, could attract even more young and foreign players to participate in the livestream.

Within the metaverse, players can also replay a physical golf match on the same course in the virtual world and watch live streaming professional golf tournaments from around the world.

Players can interactively control the broadcast to follow their favorite players and see live results.

With Play Today Metaverse, golf fans have access to a dynamic and interactive platform that allows them to connect with other players, explore new innovations in golf, and experience the game like never before.

Whether you are a seasoned pro or new to the sport, Play Today Metaverse offers a unique and engaging way to experience the game of golf.

The partnership with Adidas and Collaway

Adidas and Callaway have made an innovative move by joining the Play Today golf metaverse.

This initiative represents a significant shift in the world of sports entertainment as it marks a new era of immersive, experiential engagement with the game of golf.

Clive Mayhew, CEO of Play Today, believes that the entry of digital technologies into sports is creating an exciting new sports future in which geographies are being transcended.

Fans can now fully immerse themselves in the game, interact with other fans and explore merchandising brands in a much more experiential way.

Mayhew says the industry is very open to this new wave of sports innovation, and Play Today’s collaboration with Adidas and Callaway is an affirmation of the work being done to reimagine the way we interact with and consume sports entertainment.

Adidas has been a leading brand in the golf industry for many years, and its products are appreciated by amateur and professional players alike.

The company offers a range of golf equipment, including apparel, footwear, and accessories, designed to enhance a player’s performance on the course.

Adidas’ decision to join Play Today’s golf metaverse reflects the company’s commitment to exploring new ways to engage its customers and promote its brand.

Callaway is another leading golf brand, renowned for its high-quality clubs and balls.

The company has a long history of innovation in the sport, and its products are used by some of the world’s top golfers.

Callaway’s decision to join Play Today’s golf metaverse demonstrates the company’s forward-thinking approach to sports entertainment and its willingness to embrace new technologies to enhance the golf experience for players and fans.

Play Today’s golf metaverse promises to be a game changer for the golf industry. The platform will allow users to create their own golf avatars, participate in tournaments, and interact with other players from around the world.

The metaverse will also contain branded products, allowing users to explore and purchase products from their favorite brands.

This new opportunity will allow fans to get closer to the action than ever before, experiencing the excitement of the tournament in a whole new way.

The launch of the Play Today golf metaverse marks a significant milestone in the evolution of sports entertainment.

The platform represents a new era of immersive, interactive, experiential sports experiences that cross geographic boundaries and bring fans closer to the action than ever before.

Matt Meredith, managing director of Callaway Golf Australia, expressed his enthusiasm for the company’s decision to join the Play Today golf metaverse.

He believes this innovative platform presents a unique opportunity for Callaway to connect with a new audience and showcase its industry-leading products.

In a statement, Meredith said:

“We are excited to join this unique golf metaverse with Play Today and bring our industry-leading products to a new audience through innovative technology. We see experiences like this as a truly innovative new channel that truly aligns with Callaway and our Modern Golf strategy.”

 

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