HomeAIAmazon and Artificial Intelligence: $100 million for AWS Generative AI Innovation Center

Amazon and Artificial Intelligence: $100 million for AWS Generative AI Innovation Center

Amazon has invested $100 million for the new AWS Generative AI Innovation Center. The new program will help customers ideate, design and launch new products and services based on emerging technology. 

Amazon invests $100 million in artificial intelligence with new AWS Generative AI program

Ecommerce giant Amazon and its Amazon Web Service (AWS) division have now landed in the world of Artificial Intelligence, with a $100 million investment to launch the new program. 

It is called “AWS Generative AI Innovation Center” and is the new program that aims to connect AWS AI and machine learning (ML) experts with customers around the world. The goal is to help companies conceive, design and launch new generative AI products, services and processes. 

Among the explorers of Amazon’s new signature generative AI service are already Highspot, Lonely Planet, Ryanair, and Twilio

Amazon and Artificial Intelligence (AI): 25 years of experience in emerging technology

To understand how it works, the release describes examples, such as the health and life sciences sector for which companies can use the AWS Generative AI Innovation Center to try to accelerate research and drug discovery

Or for manufacturers who can create solutions to reinvent industrial design and processes. Not only that, financial services companies can also develop new ways to provide customers with more personalized information and advice.

In this regard, Matt Garman, senior vice president of Sales, Marketing and Global Services at AWS said the following: 

“Amazon has more than 25 years of AI experience, and more than 100,000 customers have used AWS AI and ML services to address some of their biggest opportunities and challenges. Now, customers around the globe are hungry for guidance about how to get started quickly and securely with generative AI.

The Generative AI Innovation Center is part of our goal to help every organization leverage AI by providing flexible and cost-effective generative AI services for the enterprise, alongside our team of generative AI experts to take advantage of all this new technology has to offer.

Together with our global community of partners, we’re working with business leaders across every industry to help them maximize the impact of generative AI in their organizations, creating value for their customers, employees, and bottom line.”

Amazon’s special on Artificial Intelligence (AI) for business

In another statement, Amazon spoke directly to companies with the aim of clarifying the key points to begin this new journey leveraging Artificial Intelligence (AI)

And indeed, the web giant reported some questions received from most companies, stating that many feel pressured to use AI. “What does generative AI mean for my industry? And for my company?”

First, Amazon clarifies that generative AI is a type of AI powered by machine learning (ML) models that are trained on large amounts of data and used to produce new content, such as photos, text, code, images, and 3D renderings.

After that he also says that generative AI has the potential to transform entire industries, there are all kinds of use cases, and that chat tools barely scratch the surface. 

Finally, to get started without pressure, Amazon recommends following three key points:

  1. Customers need to understand the basics of AI and ML;
  2. Companies need to review the data available to them;
  3. Business leaders need to explore use cases for their companies.

Canva and AWS Generative AI Innovation Center

To make everything more practical, all the tools that companies can use are on the page dedicated to the AWS Generative AI Innovation Center. 

Not only that, the famous online image editor platform of Canva, has published its use case of the new Amazon program

And indeed, its goal is to democratize content creation so that everyone from companies to small bloggers have access to advanced visual communication tools. 

The use of ML and AI for creating images based on textual input, and the creation of a text-to-image feature in Canva, seems to have supported the company in its goal of empowering creativity and making design as simple as possible. 

 In this regard, Glen Pink, director of ML at Canva said: 

“There has been a huge explosion in generated content. AI-generated images have only recently become more than a toy. It’s become something that can actually be used as part of the creative design process.”

In practice, Canva stresses the importance of having used the AWS AI Generator service not only for technology support, but also from a timing and efficiency point of view. 

Pink said that if they had done it all on their own, it would have taken them more than six months and they still would not have known how to deal with scalability from a hardware perspective. 

The next phase of Bedrock

As early as last April, Amazon introduced the Bedrock platform as a response to the impending use of chat-bots such as OpenAI’s ChatGPT. 

And indeed, Bedrock was designed by the global giant to initiate natural language conversations with users and provide useful answers to their questions

Both Bedrock and ChatGPT share similar functionality and design, but there are differences, especially in terms of the machine learning approach. 

In practice, ChatGPT is based on the deep learning model that has been trained on large amounts of textual data from the Internet. In contrast, Bedrock uses a more sophisticated learning approach called Transfer Learning.

Stefania Stimolo
Stefania Stimolo
Graduated in Marketing and Communication, Stefania is an explorer of innovative opportunities. She started out as a Sales Assistant for e-commerce, and in 2016 she began to develop a passion for the digital world, initially in the Network Marketing sector, where she discovered and became passionate about the ideals behind Bitcoin and Blockchain technology, which lead her to work as a copywriter and translator for ICO projects and blogs, and organize introductory courses.