Bitget debuts a new partnership with a famous comedian from movies featured on Netflix, Adam Devine, by hiring him for its #SetForChange crypto campaign.
The crypto-exchange’s goal is to increase awareness and adoption of Web3 and cryptocurrencies.
Summary
Bitget with Netflix actor Adam Devine to promote Web3 and crypto awareness
The crypto-exchange celebrated for copy-trading, Bitget, has announced a new partnership with a famous character from many movies featured on Netflix today-Adam Devine.
In essence, Bitget has engaged comedian Adam Devine in its #SetForChange campaign, created to increase awareness and adoption of Web3 and cryptocurrencies.
With this campaign, Bitget strives to promote education about the crypto sector, seeking to do so through a more engaging and light-hearted approach.
Not only that, the choice of Devine as the main testimonial was not made at random. On the contrary, the crypto-exchange believes that his involvement will attract members of younger generations such as Millennials and Gen Z.
And indeed, according to its own study, Bitget claims that Millennials make up 46% of cryptocurrency enthusiasts and are more familiar with the internet and digital technologies. As for Gen Z, the idea is that they are the ones who have grown up with the increasing adoption of crypto.
Bitget and Adam Devine: what is the new #SetForChange campaign about?
Bitget’s new signature campaign, #SetForChange, aims to highlight precisely the new lifestyle that embraces the future of money.
It is precisely an explanation and description of the use of modern financial tools and the possibilities that Web3 offers.
This campaign aligns perfectly with Bitget’s rebranding focused on smarter trading (Smarter Trading) with innovative artificial intelligence and copy trading features.
In this regard, Gracy Chen, Managing Director of Bitget, commented as follows:
“With the campaign, Bitget aims to empower individuals and encourage more people to adopt the #SetForChange mindset, fearlessly embracing innovations and leveraging cutting-edge technologies for better development. Working with comedians, such as Adam, will allow us to lower the knowledge barrier, making crypto and Web3 more fun and accessible to attract more youth, who will ultimately be the key builder to bring our society forward, to a more crypto-friendly future.”
Integrating artificial intelligence into trading and partnering with Lionel Messi
Last month, Bitget‘s crypto-exchange announced a new Artificial Intelligence (AI)-based feature for its Grid Trading strategies.
The goal of this integration is to try to make trading experiences more sophisticated and also more accessible for industry beginners.
Indeed, Grid Trading is a quantitative strategy that uses trading algorithms to automate users’ transactions.
In this sense, Bitget experiments with continuous innovative technologies to try to simplify the activities surrounding the crypto industry.
Not only that, Bitget has also become famous for its special partnerships. In addition to its current one with world-renowned actor Adam Devine, the crypto-exchange had also previously engaged world soccer star Lionel Messi.
It was November 2022, when Bitget and Messi had created a video for the 2022 World Cup, and it was from there that the marketing campaign involving the soccer player began, with the crypto-exchange’s idea to amplify awareness about the crypto sector.
To achieve that goal, Bitget would invest as much as $20 million in several advertising campaigns featuring world star Messi.
