HomeBlockchainCoca Cola HBC uses Solana's Blockchain to verify personnel certificates

Coca Cola HBC uses Solana’s Blockchain to verify personnel certificates

Coca Cola HBC, the bottling branch of the beverage giant, in partnership with ALL.ART, will use Solana’s blockchain for verifying employees’ internal training certificates. 

Coca Cola HBC with ALL.ART uses Solana Blockchain for employee certificate verification

Coca Cola HBC, the bottling branch of the beverage giant, has entered into a partnership with the Solana Blockchain-based project ALL.ART, to issue verified certificates of internal training for its employees.

“ALL.ART has launched a Solana-enabled solution with Coca-Cola HBC to issue Digital Academy certificates. We are introducing on-chain credentials, leveraging high-quality metadata digitally signed to link new on-chain digital objects.”

Basically, employees who obtain the qualifications of the Coca-Cola Digital Academy training program will receive new NFTs on Solana.

Together with ALL.ART, Coca Cola HBC stores qualifications on the blockchain, ensuring their authenticity and immutability, thus fighting any possible manipulations, counterfeits or alterations. 

Coca Cola HBC and the new certificates for employees verified on the Solana Blockchain

The Solana blockchain and the ALL.ART project will therefore be used to bring security to the certificates of the Coca-Cola Digital Academy program. 

In this regard, Milan Topolic, Technology Innovation Manager at Coca-Cola HBC, said:

“The ability to issue verifiable certificates based on blockchain has significantly increased the value and recognition of our Digital Academy training programs”

Even Vitomir Jevremovic, founder of ALL.ART, commented on the new partnership on X:

“We are excited to announce our collaboration with Coca-Cola HBC to bring digital certificates onto the chain. It’s time to use blockchain to issue digitally signed and verified certificates. It will change the way we store and collect all our digital and real activities.”

Not only that, Jevremovic also emphasized the role of metadata, stating that high quality and digital signature are essential for integrating new types of digital objects on the blockchain. 

The crypto bull run and the price of AART

The new news of the partnership with Coca Cola HBC, arrives together with the general crypto bull run, with Bitcoin (BTC) which in the last 24 hours has skyrocketed up to $63,730.

At the time of writing, BTC is worth $62,750, while its market cap is $1.230 billion. 

The entire crypto market is currently mostly colored in green. But All.Art Protocol (AART) has outperformed the major cryptos, with a price pump of almost +80% in the last 24 hours. At the time of writing, AART is worth 0.0025$, compared to yesterday’s 0.0013$.

Returning to Coca Cola HBC and ALL.ART, today is not the first time that the brand of the beverage giant or its affiliates have used blockchain technology. Last October, in fact, Coca Cola became an affiliate of the Loyalty+ loyalty program launched by Insomnia Labs.

This is an initiative aimed at involving the brand community to the maximum, through digital loyalty campaigns that integrate gamification elements, allowing users to redeem rewards. 

Stefania Stimolo
Stefania Stimolo
Graduated in Marketing and Communication, Stefania is an explorer of innovative opportunities. She started out as a Sales Assistant for e-commerce, and in 2016 she began to develop a passion for the digital world, initially in the Network Marketing sector, where she discovered and became passionate about the ideals behind Bitcoin and Blockchain technology, which lead her to work as a copywriter and translator for ICO projects and blogs, and organize introductory courses.