Starbucks blockchain, use crypto to pay coffee
Starbucks blockchain, use crypto to pay coffee

Starbucks blockchain, use crypto to pay coffee

By Amelia Tomasicchio - 3 Aug 2018

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In a press release published today, August 3rd, the Intercontinental Exchange (ICE) revealed its plan to launch bitcoin futures in May that will debut together with their new platform called Bakkt.

“Bakkt is designed to serve as a scalable on-ramp for institutional, merchant and consumer participation in digital assets by promoting greater efficiency, security and utility,” explained Kelly Loeffler, CEO of the company.

“We are collaborating to build an open platform that helps unlock the transformative potential of digital assets across global markets and commerce”.

The collaboration sees a lot of interesting and well-known companies such as Starbucks, Microsoft and BCG.

Starbucks explained its idea to allow clients to use digital currencies as a method of payment.

“Starbucks will play a pivotal role in developing practical, trusted and regulated applications for consumers to convert their digital assets into US dollars that can be used at Starbucks,” said Maria Smith, Vice President of partnerships and payments.

This is a huge news not only for crypto-fans, and Barry Silbert wrote on Twitter his appreciation:

Among the other Bakkt’s investors, there are also Pantera Capital and Susquehanna, while other participants include M12, Microsoft’s venture capital arm, and Fortress Investment Group.

Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.

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