Singularex a Singapore-based media analysis company conducted a study on 1200 ICOs from 2015 to today, analyzing 100 communicative aspects and identifying among them the main factors of a successful ICO.
According to the report, we have moved from a pioneering situation, where initiatives were promoted almost exclusively on the basis of specialized blogs, such as the famous BitcoinTalk, to a situation where the communicative launch is carefully studied and ICOs rely on planning with the use of AI and other advanced tools.
Singularex identifies four elements that are essential for a successful ICO:
- The popularity of the website, which is evaluated through the popular ranking website Alexa which prepares a world ranking of websites according to popularity. If the website goes from being 100-thousandth in the world rankings to being 10-thousandth in the world rankings, it means that the website is very popular and that therefore the chances of a successful ICO are greater;
- The community that is evaluated through using Telegram, the popular messaging app. Telegram, and to a lesser extent Reddit, are widely used by communities linked to token sales, while Twitter is considered unreliable because it is easier to violate. Facebook, on the other hand, in addition to being hostile to ICOs, is not considered suitable for financial communication;
- The quality of the material entered on Github, indicated by the number of stars assigned to the account. The fact that the Github account is up to date and that the material responds carefully to programming needs is considered as an indicator of the seriousness of the initiative;
- The percentage of tokens distributed during the ICO: The higher the quality of the ICO, the lower the percentage of tokens that the team wants to distribute. This is an obvious reasoning, because no one, even in exchange for investments, wants to give up a strong majority of their projects lightly.
95% of ICOs has distributed between 49 and 73% of tokens.
As we can see, there is indeed an intuitive link between the funds raised, the ranking, the Telegram members and the Github.
The data collected by ICObench confirms that socials like Facebook have practically no influence, even though the sample on which the data was collected is much smaller.
Funding in 2017 thanks to ICOs amounted to 6.4 billion dollars, while that for 2018, to date, is 9.2 billion, a figure updated in August, although there has been a sharp slowdown since last July.