Gwyneth Paltrow doesn’t need any introduction, but maybe only a few people know that she is also a cryptocurrency enthusiast, since she already advertised Abra in the past.
It’s a guide consisting of questions and answers to Bill Barhydt, founder and CEO of the Abra cryptocurrency exchange app.
The article says,
If you’re like us, chances are you hear the word ‘Bitcoin’ and your eyes glaze over a little […] you find you’re not as out of the game as you thought.
In addition to being a super established actress, Gwyneth is also the founder of Goop, a company created in September 2008 that runs a weekly newsletter of shopping tips.
Subsequently, the company also opened a website dedicated to lifestyle, with an e-commerce section in collaboration with major fashion brands.
Goop’s interest in cryptocurrency is probably not random at all, given the target audience. Moreover, the choice of interviewing an expert in the field shows a particular interest in informing readers about these issues, which are still unclear to many.
Abra is an app designed for newbies, so the choice of interviewing Barhydt has allowed maintaining a rather popular approach to the guide.
Ultimately, anything has value because people agree that it has value. Government-issued money, such as the US dollar, has value because we all agree that it does, mostly because our government accepts payments of tax debts only in its own money.