John McAfee and the Patron platform, “It will bring benefits”
John McAfee and the Patron platform, “It will bring benefits”
Blockchain

John McAfee and the Patron platform, “It will bring benefits”

By Amelia Tomasicchio - 15 Jan 2019

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John McAfee, the most important influencer in the crypto world, has recently also become an advisor to the Patron platform.

The Japanese Patron platform will be used to find online influencers and it is based on the blockchain and its own token (PAT). The ICO was launched by the team in 2018, raising $40 million.

In a recent interview with Forbes, John McAfee talked about Patron, explaining that the platform:

brings many benefits. For one, no middle-men. I can interact directly with companies and fans without going through brokers or websites that drastically slash any profit“.

According to John McAfee, in order to be an influencer you don’t have to have thousands of followers, even though he has nearly a million on Twitter. Atsushi Hisatsumi, the founder and CEO of Patron explains:

If you have 500 highly-targeted and loyal fans or followers, you are technically an influencer. We call these micro-influencers, a phenomenon that is big in the Asia market and has picked up momentum globally. Patron wants to give everyone a chance to monetize their audience”.

And it would have been Hisatsumi who introduced the term influencer in Japan, as he explains:

Traditionally, dealing with booking agents, managers, venues, and other third parties creates a ton of stress for artists and celebrities. It takes time away from the creative process and often adds expenses that could be left out in reality. I saw this many years ago when I introduced the word “influencer” to the Japanese market”.

 

Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.

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