The Japanese Patron platform will be used to find online influencers and it is based on the blockchain and its own token (PAT). The ICO was launched by the team in 2018, raising $40 million.
In a recent interview with Forbes, John McAfee talked about Patron, explaining that the platform:
“brings many benefits. For one, no middle-men. I can interact directly with companies and fans without going through brokers or websites that drastically slash any profit“.
According to John McAfee, in order to be an influencer you don’t have to have thousands of followers, even though he has nearly a million on Twitter. Atsushi Hisatsumi, the founder and CEO of Patron explains:
“If you have 500 highly-targeted and loyal fans or followers, you are technically an influencer. We call these micro-influencers, a phenomenon that is big in the Asia market and has picked up momentum globally. Patron wants to give everyone a chance to monetize their audience”.
And it would have been Hisatsumi who introduced the term influencer in Japan, as he explains:
“Traditionally, dealing with booking agents, managers, venues, and other third parties creates a ton of stress for artists and celebrities. It takes time away from the creative process and often adds expenses that could be left out in reality. I saw this many years ago when I introduced the word “influencer” to the Japanese market”.