Google vs Brave (BAT): the battle of browsers. Protection or fear of a competitor?

Google vs Brave (BAT): the battle of browsers. Protection or fear of a competitor?

By Fabio Lugano - 25 Jan 2019

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It was already known that sooner or later it would be necessary to take sides: the Google vs Brave (BAT) battle continues.

Reports from Twitter, indicate that Google AdWords is rejecting ads related to the Brave Browser, the system behind the BAT token.

The ads have been rejected with the indication that they violate the general rules related to advertising on Google that protect users against scams and frauds, an accusation that seems very serious.

When questioned further, Google’s support provided an even more worrying response regarding the Brave browser:

The AdWords response clearly indicates that Brave is being considered by Google as malware that contains unwanted URL redirects, pop-up ads, alteration of search engine results, unwanted toolbars, etc…

Google vs Brave (BAT): a battle between titans

In reality, Brave is a browser completely different from Google’s description: it has been programmed in C++ and it is not a simple plug-in. Brave Browser was developed with the aim of blocking all the signals of the navigation data outside and remunerate, through the BAT token, the users who watch the ads on the browser, all in a transparent way.

Considering the software as malware blocks many possibilities of product promotion, but it also weakens a possible competitor of Google’s promotional system, which generates huge profits for the Silicon Valley company.

A tense move that could, therefore, be seen as the will to eliminate a dangerous new competitor and to hinder the development of tools that are dangerous for Alphabet’s business.

Fabio Lugano
Fabio Lugano

Graduated with honors from Bocconi University, Fabio is a consultant for companies and wounded shareholders of the Banche Venete. He is also the author of "Scenari Economici", and lecturer and analyst of cryptocurrencies since 2016.

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