How does Basic Attention Token work and Coinbase’s opinion on BAT
Crypto

How does Basic Attention Token work and Coinbase’s opinion on BAT

By Fabio Lugano - 10 Feb 2019

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How does Basic Attention Token (BAT) work? The utility token is used on the browser to pay users for watching ads and it has been the focus of attention of both Coinbase and Nasdaq, thus becoming a considerable project from an economic point of view.

Coinbase, where it is possible to buy and sell the BAT token, has also created a page on its institutional website dedicated to the token, with an introductory course on how to earn through the browser, with a software installation guide and a complete tutorial about the project’s features. The page was then shared by Coinbase both on its own blog and through the newsletter.

It seems, in fact, that the San Francisco-based exchange has focused a lot on the development of a project that is also traded on its platform.

Even Nasdaq, the information body linked to the company that manages the famous stock exchange website, covered the project with an article and a video. In this case, the presentation focused both on the intrinsic qualities of the project and on the characteristics of the market.

By now Brave has millions of users and tens of thousands of content producers, so it is, according to Nasdaq, revealing as one of the most economically interesting projects developed using blockchain technology.

The website goes one step further by analysing the price cycles compared to those of bitcoin, highlighting how there is a strong cyclical component in relation to the main cryptocurrency.

The value of the BAT cryptocurrency

In general, BAT has shown considerable volatility, having gone from over $0.7 during the January peak to just over 10 cents now.

This is a considerable variation in absolute terms, but completely acceptable if compared with that of the tokens connected to other projects.

How does Basic Attention Token work?

Everything happens on the Brave browser, which was initially born as a tool for private navigation because it avoids tracking websites and data, something that is very common on many other types of browsers.

Then came the implementation of the Basic Attention Token, which rewards those who watch ads on the specific browser, naturally targeted according to the preferences of those who install it, but always on a voluntary basis.

Currently this last feature is not yet available, but it is already possible to tip content creators through the token.

This is a tool that completely disintermediates the advertising market, which currently sees several steps between the customer and the recipient of the ads, and therefore has a great potential for development given that the world market for online advertising exceeded 17 billion dollars in 2017.

Fabio Lugano
Fabio Lugano

Graduated with honors from Bocconi University, Fabio is a consultant for companies and wounded shareholders of the Banche Venete. He is also the author of "Scenari Economici", and lecturer and analyst of cryptocurrencies since 2016.

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