This sponsorship, which will cover the entire next season 2019/2020, is part of an educational program promoted by the sportsbet.io platform that focuses on betting using cryptocurrencies. Given the fact that it is a premier league team and that it reaches a large number of fans and viewers, the aim is to promote and educate the public on the use of crypto.
Justin Le Brocque, marketing director of sportsbet.io, explained:
“The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support”.
Watford CEO Scott Duxbury said:
“Placing the Bitcoin logo on a Premier League shirt is something that challenges the accepted norm. We’re excited about the partnerships and the potential for new global conversations that it could help start for our club”.