The balsamic vinegar of Modena Igp, arrives on the blockchain, in an attempt to combat counterfeiting.
The experimental project was carried out in collaboration with the Italian State Mint and Polygraphic Institute (IPZS), the Qualivita Foundation and the CSQA certifications company.
The project will take advantage of the connection with the TrustYourFood digital passport, which will allow the data to be verified through a special application – which currently only works with one product – and thus provide traceability of the entire supply chain.
The checks have been specially designed by the CSQA at the request of the company, as also pointed out by the director of CSQA, Piero Bonato:
“This is an innovative project that the consortium wanted to start in collaboration with CSQA, IPZS and the Qualivita Foundation. The aim is to bring value to the IG control system through a dual system consisting of the state polygraphic markings and the yourFood® App Trust. The markings are a tool for identifying the individual bottles and at the same time an anti-counterfeiting tool due to the intrinsic characteristics of the mark. The integration of traditional control systems with new information and communication technologies represents an innovative frontier that aims to make controls more efficient and allow immediate communication with the consumer”.
The director of the Consortium, Federico Desimoni, explained:
“Protecting an excellent product such as Balsamic Vinegar of Modena, which is the most exported Made in Italy agri-food product with a Geographical Indication in the world, is a fundamental duty because since it is so widespread and famous, more than other products it is exposed to counterfeiting. To date, the Consortium has done a lot in collaboration with control bodies and the police, with the aim of suppressing such fraud. However, equipping each bottle of Balsamic Vinegar of Modena with a seal that certifies its originality and above all its traceability, involving the consumer in an agreement aimed at protecting the authentic product, is a further step in the right direction”.
The combination of these elements, at least in its intentions, represents a step forward towards the protection of the company, which in this way can demonstrate that a particular product has passed a series of checks. But is this really the case?
Balsamic vinegar from Modena on the blockchain: does it work?
This strategy is purely marketing, because in reality, as is known, this is a private DLT and not a real blockchain.
In addition, it is necessary to trust who will insert the data using the DLT, since who will have to enter them in the system could somehow change or omit actual correct data.
In short, similarly to Carrefour with its DLT related to the supply chain of poultry, this move with the balsamic vinegar from Modena seems more of an advertising strategy for those who know little about blockchain rather than a real use case.