NEM in the process of rebranding
NEM in the process of rebranding
Blockchain

NEM in the process of rebranding

By Alfredo de Candia - 20 Dec 2019

Chevron down

NEM in the midst of a rebranding and it initiated a vote to change the project’s logo, symbol and ticker.

The process will involve token holders and those who have updated the software version to 2.4.7. Only these people will be able to participate in the rebranding vote. Once the 65% and 3% POI threshold is exceeded, the new name and logo will be redefined.

This is obviously a drastic change since all previous XEM tokens will be converted 1 to 1 in tokens called Symbol, this is the new name, together with its logo that will be updated and changed across the various platforms that support this cryptocurrency.

However, the software and the whole system created so far will remain unchanged and so there will be no losses or improvements from that point of view.

The vote, which started yesterday, will continue until January 1st, 2020 and the token holders will be able to vote in favour or not of the proposal.

The new NEM logo is intended to represent a higher level of interoperability and connection between the blockchain and people. Furthermore, the goal of the rebranding is to make the logo more institutional and business-friendly, while retaining its simplicity and straightforwardness. In fact, in the paper explaining the new branding, the proposal is compared to the IBM brand.

According to the official press release published today by NEM, the communication of the crypto company wants to focus on enterprise users, especially in the fintech, healthcare, real estate, supply chain, insurance, education and government sectors.

Another reason for the rebranding is the growing development of Catapult, a blockchain engine that offers a completely new version of the NEM protocol which will support smart contracts.

 

Alfredo de Candia
Alfredo de Candia

Android developer for over 8 years with a dozen of developed apps, Alfredo at age 21 has climbed Mount Fuji following the saying: "He who climbs Mount Fuji once in his life is a wise man, who climbs him twice is a Crazy". Among his app we find a Japanese database, a spam and virus database, the most complete database on Anime and Manga series birthdays and a shitcoin database. Sunday Miner, Alfredo has a passion for crypto and is a fan of EOS.

We use cookies to make sure you can have the best experience on our site. If you continue to use this site we will assume that you are happy with it.