PewDiePie has decided to return to YouTube.
A year ago, the famous YouTuber, one of the world’s most popular, surprisingly announced that he would discontinue YouTube live streaming videos and migrate to the DLive blockchain-based platform.
This decision was the result of a partnership with the new platform and concerned streaming only. In fact, the YouTuber has never abandoned his YouTube channel, but only used it to publish recorded videos and not to broadcast the live streams.
His channel is by far one of the most popular ones, as it has now exceeded 100 million subscribers.
The reason why he decided to move the streaming on DLive was probably due to economic reasons, since the business model of this platform is very different from that of YouTube, and guarantees a higher percentage of earnings to creators.
However, PewDiePie’s DLive channel garnered only just under 900,000 subscribers, less than a hundredth of those on YouTube, and this certainly didn’t allow the YouTuber to increase earnings. On the contrary, most likely the decision to move the streaming on DLive resulted in a decrease in revenue.
That’s why Felix Kjellberg decided to enter into a new partnership with YouTube itself to bring back the streaming on his original channel.
This time it’s an exclusive contract, which requires the YouTuber to publish all his live shows on YouTube, thus forcing him to abandon DLive.
“YouTube è la mia casa da oltre un decennio e lo streaming live sulla piattaforma sembra una scelta naturale mentre continuo a cercare nuovi modi per creare contenuti e interagire con i fan di tutto il mondo. Lo streaming live è qualcosa su cui mi sto concentrando molto nel 2020 e oltre, quindi essere in grado di collaborare con YouTube ed essere all’avanguardia delle nuove funzionalità del prodotto è speciale ed eccitante per il futuro”.
The main, and to date insurmountable, challenge facing video platforms competing with YouTube is the size of the audience they provide to creators.
Contrary to popular belief, it is not the individual creators who bring the majority of viewers to the platforms, but rather the platforms that bring the majority of viewers to the creators’ channels.
Consequently, even a top creator like PewDiePie is unable to bring more viewers to a new platform, such as DLive, than a platform like YouTube can bring to him. This implies that video creators who aim to reach as wide an audience as possible to date have no real alternatives to YouTube.