Stargraph is a startup that uses certification on blockchain, virtual reality and augmented reality to improve the user experience in sports and music events.
It allows its users to offer exclusive content to fans through proprietary technology, and sponsors to collect data necessary to improve their events and develop new features. The goal is to give celebrities the opportunity to build an even more unique relationship with their fans.
The startup was founded in 2017 by Michele Imbimbo and Ursula De Masi, and its platform already has over 35,000 registered fans.
In addition, there have already been several events in which the startup has participated, including:
- MotoGP, Formula 1,
- SerieA, TIM CUP,
- Sanremo Festival,
- Jova Beach Party.
Brands like TIM, Infront and Petronas have been involved, as well as international names like Lewis Hamilton.
The philosophy of Stargraph
The market approach aims to understand what the fans’ preferences are, analyzing the data collected by the platform, in order to create commercial offers with improved experiences. Sponsors, clubs, federations and event organizers have adequate tools at their disposal to maximize the ROI of partnerships.
The services offered are:
- digital autographs certified on blockchain,
- StarCARDS cards which, once purchased and received, can be activated with augmented reality,
- a fan activation service with virtual reality,
- a fan relationship management tool that allows the collection and analysis of fan data to maximize marketing strategies.
Stargraph is also working on a new project, born in particular from the experience gained so far with the use of blockchain technology.
This involves the development of an inner club of celebrities, a sort of exclusive fan circle that on the one hand gives stars the opportunity to directly manage and monetize their fan base, and on the other, fans can feel close to their idols and obtain financial returns as well.
Other blockchain projects related to sports and music
Sport is a sector in which several initiatives related to new technologies, and in particular blockchain, have been undergoing trials for some time. It could be a kind of laboratory from which new products that could be used in other sectors could emerge.
For example, the Sorare online fantasy football initiative, which uses footballers’ figurines issued on blockchain with unique NFTs certifying the owner, could be a forerunner for use in other sectors where digital collectables related to famous people can be created and distributed.
Or the Socios fan-token initiative, which shows how it is possible to offer fans a tool to become protagonists of decisions regarding, for example, well-known sports clubs.
Surely the world of sports fans, or other sectors, is fertile ground to experiment with new initiatives and technologies based on the power of the blockchain to create unique digital objects whose exclusive ownership is trustlessly and publicly certified.
Such a thing has never been possible until now, so real unexplored paths are opening up that in the future may allow bringing to market solutions never seen before.