Sorare, a fantasy football platform based on the Ethereum blockchain, has announced a new partnership with the Japanese J.League.
Japan is one of the most populous countries in the world, with over 125 million inhabitants, and is also one of those where cryptocurrencies are most widespread and appreciated.
There are already 76 clubs that have granted Sorare the official license to issue digital collectables on the Ethereum blockchain, and they are constantly growing.
As for the Japanese J.League, all players of all teams will be tokenized and their cards will be made available on the digital fantasy football platform as early as August 17th.
Being a global platform, with famous clubs such as Juventus, Atletico Madrid, Benfica, Olympique Marsiglia, it will allow the J.League to make its teams’ brands known all over the world, and collect a new revenue stream thanks to the blockchain licensing.
After being issued as NFT in ERC271 format, the players’ cards will be freely tradable by their owners on special secondary markets, or used in other games, in complete freedom.
Nicolas Julia, CEO of Sorare, said:
“Soccer is the 2nd biggest sport in Japan and it is growing rapidly thanks to the Japanese Football Association ambitious development strategy. We are proud to help the J.League and Japanese 1 football shine even more in Europe and the Americas with our game. This agreement is a key step in our vision to create a global fantasy football game with the top 20 football leagues in the world”.
Sorare brings football to the Ethereum blockchain
The goal of these initiatives is to attract mainstream football fans and be the reference game for online fantasy football.
In fact, within the Sorare platform, players can create their own teams using the player cards in their possession, and collect a score from the real players’ performance during the games on the weekend. The team that gets the most points is ranked higher, and can earn prizes.
Sorare’s digital fantasy football was launched more than a year ago, in March 2019, by two entrepreneurs, Nicolas Julia and Adrien Montfort, who saw the potential of the blockchain technology to create a new category of sports games.
To date, the company has already sold NFTs in 60 countries around the world, with a 20x increase in volumes, from $30,000 in December 2019 to $600,000 in July 2020.