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Juventus: an agreement with Sorare, a fantasy football blockchain company
Juventus: an agreement with Sorare, a fantasy football blockchain company
Blockchain

Juventus: an agreement with Sorare, a fantasy football blockchain company

By Amelia Tomasicchio - 20 Feb 2020

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The blockchain-based fantasy football company, Sorare, today signed a licence agreement with Juventus, one of the leading Italian football teams.

After registering on the platform using a username and email address, it is possible to create a fantasy football team by choosing 5 cards of defenders, wings, midfielders and forwards.

Juventus Sorare

The cards function like NFTs, i.e. non-fungible ERC721 tokens based on the Ethereum blockchain. Thanks to the licence agreement with Juventus, the cards now available on the website will also include those of the Italian team, including Cristiano Ronaldo

The cards are sold on the primary market by Sorare itself, but obviously they can also be resold on the secondary market, for example on platforms like OpenSea.

The cards can be used to create a team and compete in tournaments: the more competitions are won, the more prizes can be earned (this week the jackpot is 2.34 ETH).

In recent weeks, some cards, and thus NFTs, have been sold for over $2000.

Other teams that have already signed an agreement with Sorare include Schalke, Atletico Madrid, Porto and AS Roma. 

Nicolas Julia, CEO of Sorare, explained:

“We are very proud to have signed this agreement with such an Italian heavyweight. We see this as a new key step in our vision to onboard the best soccer clubs from around the world and bring blockchain-gaming to football fans around the world.”   

Blockchain and football

Juventus is not new to this type of initiative in the crypto space: not so long ago, a partnership was announced with Socios, the company that created the team’s official token.

The fan token is used by Juventus fans to vote and thus take part in the team’s decisions, as well as to have access to official merchandise, chat and much more.

The same was also done by AS Roma with its ASR token. In addition to these two Italian teams, Socios has also created the token fans of other famous football teams, such as Paris Saint-Germain, Atletico Madrid, Galatasaray and West Ham.

Amelia Tomasicchio
Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for Cointelegraph and CMO at Eido. She is now the co-founder and editor-in-chief of The Cryptonomist.

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