World of Warcraft and Travala have just announced that they have formed an e-sports partnership, sponsoring a gaming tournament:
#Travala sponsors their first eSports Tournament
The business is excited to get involved with a growing entertainment area and see this partnership as a strategic way to build a userbase from a previously untapped market by the broader travel industryhttps://t.co/w5WkF5zOvv
— Travala.com 🏨 ✈️ 🏡 (@travalacom) September 25, 2020
World of Warcraft (WoW) was developed by Blizzard back in 2004, so it is an older video game than bitcoin. It is a multiplayer video game that can be identified as MMORPG, which uses the Internet to connect players from all over the world.
Currently there are over 5 million World of Warcraft players, but the game has also peaked at over 10 million in the past.
In short, we’re talking about a really famous and important game out of which a movie was also made in 2016, even if fans of the series didn’t appreciate it too much because of some problems in the plot.
In any case, Travala, a famous platform that offers the possibility to book flights and hotels using cryptocurrencies – recently also integrated Chainlink (LINK) – has decided to sponsor a World of Warcraft tournament with Ready Rider.
World of Warcraft and Travala, the reasons for a partnership
This partnership is not by chance: in fact, as for any self-respecting tournament, the finals will be physically organized, so players will have to travel to the location.
So, what better partner than a company dedicated to tourism and travel as a sponsor of a tournament at this level?
The total prize money is thousands of dollars: players will be able to win as much as 2000 dollars to use for travel; other incentives are foreseen to sponsor the event.
A really excellent marketing stunt that opens the door to a market share that is still little penetrated, as the CEO, Juan Otero, pointed out:
“This is a great opportunity for us to reach a new audience who might not have heard about Travala.com yet. My CMO has been a big advocate of getting us in front of a bigger audience, and I hope we can see more announcements like this shortly. I hope the players enjoy the tournament and we look forward to helping everyone who wins some travel credits to book their next vacation”.