Bitcoin Revolution & co: the role of Facebook and Google
Bitcoin Revolution & co: the role of Facebook and Google

Bitcoin Revolution & co: the role of Facebook and Google

By Eleonora Spagnolo - 6 Dec 2020

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Huge investments into Facebook and Google: this is how the ads of Bitcoin Revolution and similar platforms have proliferated

A journalistic investigation involving several international newspapers is uncovering who is behind the ads involving VIPs in the promotion of Bitcoin’s automatic trading software. The ones where there is a famous person who claims to have gotten rich thanks to Bitcoin. The ads look like newspaper articles with interviews of the targeted celebrities who promote the bot where all it takes is to invest 250 euros to make a millionaire profit in a short time. Needless to say, the interviews are fabricated and the newspaper article is an imitation of a famous newspaper.

In the ads circulated in Italy, one of the most notorious victims was the entrepreneur Flavio Briatore, to whom Bitcoin Up had been attributed. The imagination of those who created these ads did not spare Harry and Meghan either, who, without the Queen’s funds, would have found another way to get rich with Bitcoin Evolution.

In short, everything seems plausible, especially for the naive. But those who know the story of Flavio Briatore know that he owes his fortune to choices unrelated to Bitcoin. In the same way that Harry and Meghan certainly don’t need to trade Bitcoin automatically to live in the United States, far from Her Majesty the Queen.

The Bitcoin Revolution enquiry involving Facebook and Google 

According to the survey coordinated by the Swedish newspaper DN (and which in Italy involves the daily newspaper La Stampa, but also the French newspaper Le Monde, The Guardian and Buzzfeed, to name a few), these advertisements have been distributed in at least 50 countries. 

The survey revealed that behind the advertisements of these platforms there is a company based in the United States. This marketing company alone would have invested $50 million to promote these ads on Facebook, using the face of unwitting celebrities. Of 17 different types of sponsored platforms, 10 were reported by various national regulators.

Facebook, as La Stampa reports, said it took the problem very seriously, involving authorities in tracking advertisers. They were skilled enough to hide the destination link of their ads. 

Even Google ended up in the mishmash. According to the investigation, Big G cancelled $50 million worth of similar ads, recognizing a deceptive and fraudulent type of marketing. 

In this case, another London-based company would be behind it. The same company also conducted email marketing campaigns. 

In the opinion of the companies involved, the real winners are the giants of the web, those who take money to advertise these dubiously useful platforms. 

A clarification is in order. Bitcoin has nothing to do with this story. These platforms do not buy Bitcoin at all. There is no wallet and there is never any talk of blockchain. They are just systems that promise to raise money (dollars or euros) with mechanisms that are too good to be true.  

A few simple rules apply before trading:

  • Be aware that this is a highly risky business;
  • Be wary of those who promise stellar gains;
  • Never invest money you are not willing to lose.


Eleonora Spagnolo

Journalist passionate about the web and the digital world. She graduated with honours in Multimedia Publishing at the University La Sapienza in Rome and completed a master's degree in Web and Social Media Marketing.

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