UK: 1 in 3 Londoners have invested in crypto
UK: 1 in 3 Londoners have invested in crypto

UK: 1 in 3 Londoners have invested in crypto

By Amelia Tomasicchio - 27 Jan 2021

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According to a survey conducted by crypto company Ziglu, an app similar to Revolut to manage both crypto and fiat currency, a third of the UK population say they are curious about investing in crypto but too scared to actually do it.

This survey was done to 2000 participants to understand their attitudes towards crypto investments.

The reasons why 62% of these people said they were curious about crypto but not yet ready to invest in it is because they don’t know the market, while the rest of the respondents (43%) think it is not a safe enough investment.

Of the 2000 respondents, 13% have never invested in cryptocurrencies, and 23% consider themselves new to the industry.

In addition, 64% said they would be willing to invest if they had a better understanding of crypto and 36% said they would invest if banks would allow citizens to invest in crypto.

It is therefore clear from this data provided by Ziglu that there is still far too much confusion about the cryptocurrency sector and indeed only 14% of respondents have already bought Bitcoin or other crypto assets.

Only 32% have already invested in the stock market and claim to be knowledgeable about it.

Mark Hipperson, founder and CEO of Ziglu, commented on the survey results:

“Our survey highlights the importance of financial inclusion, and that is why we will continue to spread the word not just about how crypto works but also how easy and safe it can be now to buy and sell”.

UK, too few people trust crypto 

Ziglu then went a step further and asked respondents: if you had £100 to invest, what would you do it in? 

  • 30% would choose crypto, 
  • 19% in the property market,
  • 31% gold.

In terms of gender, men are slightly more likely to invest in cryptocurrencies with 53%, while women are at 45%.

Finally, crypto is most popular in London, where one in three people have already invested in crypto (30%)

Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist, and also PR manager for the Italian market at Bitget. She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.

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