Tim Cook, the CEO of Apple has invested in cryptocurrencies
Tim Cook, the CEO of Apple has invested in cryptocurrencies

Tim Cook, the CEO of Apple has invested in cryptocurrencies

By Vincenzo Cacioppoli - 10 Nov 2021

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Tim Cook, CEO of the giant Apple, admitted that he has invested some of his substantial earnings in cryptocurrencies. He also said that everyone should look at crypto with interest.

Tim Cook and cryptocurrencies for a diversified portfolio

This is the first time the CEO of the Cupertino-based company has spoken specifically about cryptocurrencies. When asked if he owned cryptocurrencies in his portfolio, Cook replied

“I do. I think it’s reasonable to own it as part of a diversified portfolio”.

The interview also discussed the company’s possible plans related to cryptocurrency payments, perhaps with the Apple Pay payments system. Cook did not rule it out at all, adding that: 

“We’re looking at that.”

He did, however, rule out the possibility of Apple doing the same as Tesla and investing directly in cryptocurrencies, but only as a form of absolute protection for shareholders and investors: 

“I wouldn’t go invest in crypto, not because I wouldn’t invest my own money, but because I don’t think people buy Apple stock to get exposure to crypto”.

Cook, prompted by the interviewer, also talked about NFTs, which he considers to be a very interesting market, but which will probably need some more time to become mainstream.

These statements by Cook have clearly attracted the attention of the entire crypto world. Michael Saylor, CEO of Microstrategy, the largest investor in Bitcoin in the world (around 48 billion dollars) responded with a tweet that clearly seemed like a suggestion for the company, one that was not too disinterested.

The vice president of Apple Pay had already spoken about crypto

The fact that Apple Pay, the company’s proprietary digital payments app, is thinking about cryptocurrencies is something that has been known for some time.

In September 2019, Jennifer Bailey, vice president of the app, had specifically mentioned cryptocurrencies during an interview.

“We think they are interesting, we think they have interesting long-term potential”.

Tim Cook

Apple and cryptocurrencies

Last June, the company also placed a job advertisement for a cryptography expert, which expressly called for expertise in cryptocurrencies.

Many had linked this news to the company’s plans to accept cryptocurrency payments via its digital payments app.

In July, rumours circulated on the main social networks that Apple had invested $2.5 billion in cryptocurrencies. But the news has not been confirmed by the company. Tim Cook’s own words seem to refute it categorically.

Vincenzo Cacioppoli

Vincenzo was born in Genova but lived most of his life in Milan. He has a degree in political science. He is a journalist, blogger, writer, and marketing and digital advertising expert. After a long experience in traditional marketing, he started working with the web and digital advertising in 2011, creating a company called Le enfants. Passionate about the web and innovation, in 2018 he started exploring the topics related to blockchain technology and cryptocurrencies. Independent cryptocurrency trader since March 2018, he now collaborates with companies in the sector as a content marketing specialist. In his blog., he has long been primarily focused on blockchain, which he considers to be the greatest technological innovation after the Internet. His first book about blockchain and fintech is scheduled for release in November.

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