Tennis, Australian Open tournament launches NFT collection
Tennis, Australian Open tournament launches NFT collection

Tennis, Australian Open tournament launches NFT collection

By Vincenzo Cacioppoli - 17 Jan 2022

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While the controversy surrounding world No.1 Novak Djokovic‘s expulsion from the tournament for failing to vaccinate has not died down, the Australian Open is launching a series of commemorative NFTs.

6 commemorative collections 

“The Australian Open has teamed up with NFT and Digital Collectible platform to release the AO Decades Collection, featuring six commemorative NFT collections celebrating the iconic decades of the AO.

With more than 40 pieces available to own, fans and collectors have a unique opportunity to acquire a piece of AO history”.

reads an announcement on the tournament’s official website.

These are 6 unique collections that each represent a decade from the 1970s to the present day.

“Each decade drop will contain era specific collectables – including a Commemorative Ticket, a 3D Umpire Chair, a 3D Tennis Court and a ‘Legendary Moment’ featuring a highlighted match from that specific era with the likes of Evonne Goolagong Cawley and Martina Navratilova showcased”.

“The Australian Open launches the sports and entertainment calendar each year, and is the biggest sporting event in the world each January”,

Ridley Plummer, Tennis Australia’s Metaverse and NFT Project Manager, told the press.

NFT Australian Open
One of the NFTs from the Australian Open collection

The launch of the NFT Australian Open collection

The first release from the 1970s will be launched on Monday 17 January at 10 AM CET containing four NFT collectible items. As well as capturing legendary moments from the Tournament’s history, the pack also includes a commemorative ticket, a 3D tennis racket, an umpire’s chair and a 3D tennis court.

The latest modern-day version will be released on 27 January, three days before the men’s final of the tournament on Sunday 30 January.

The sale will use the innovative platform on Tezos, which focuses on social engagement between fans and successful sports, fashion and entertainment brands.

“We were delighted to work with the Australian Open and help bring these pieces of tennis history to fans across the globe. We love this idea of turning IP into digital memorabilia and tying that memorabilia back to an experience”.

said CEO of Sweet Tom Mizzone.

Sport and innovation

With this new initiative, the Australian Open confirms itself as a tournament with a strong focus on new technological innovations. In the 2020 edition, the tournament hosted the Fortnite Summer Smash, an eSports event with a prize pool of $100,000, with players from 12 countries.

In 2021, the US Open launched a series of collectible cards that could be purchased on the specialized marketplace Bitski.

Vincenzo Cacioppoli

Vincenzo was born in Genova but lived most of his life in Milan. He has a degree in political science. He is a journalist, blogger, writer, and marketing and digital advertising expert. After a long experience in traditional marketing, he started working with the web and digital advertising in 2011, creating a company called Le enfants. Passionate about the web and innovation, in 2018 he started exploring the topics related to blockchain technology and cryptocurrencies. Independent cryptocurrency trader since March 2018, he now collaborates with companies in the sector as a content marketing specialist. In his blog., he has long been primarily focused on blockchain, which he considers to be the greatest technological innovation after the Internet. His first book about blockchain and fintech is scheduled for release in November.

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