Polygon enters Disney’s accelerator program
Polygon enters Disney’s accelerator program
Blockchain

Polygon enters Disney’s accelerator program

By Amelia Tomasicchio - 14 Jul 2022

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The companies chosen by Disney’s 2022 acceleration program this time include Polygon’s blockchain for the development of the Web 3 ecosystem.

Technology is the key focus of Disney‘s program that aims to explore new entertainment experiences, including augmented reality (AR), NFTs, artificial intelligence, and also blockchain and metaverse.

General Manager of Disney‘s accelerator program, Bonnie Rosen, explained:

“For nearly a century, Disney has been at the forefront of leveraging technology to build the entertainment experiences of the future. The Disney Accelerator is thrilled to be part of that legacy, and with our newest class of companies, we look forward to furthering our commitment to innovation and continuing to bring magical experiences to Disney audiences and guests for the next 100 years”.

The Disney program: not just Polygon

As mentioned, the accelerator program of the famous American company does not only include the aforementioned blockchain project.

Among other companies besides Polygon we find:

  • Flickplay, a Web 3 social app that also integrates NFTs and AR, 
  • Lockerverse, a platform that helps creators and brands do storytelling.
  • Obsess, an experimental ecommerce that allows customers to use 3D viewers to visit stores in a metaverse.
  • Red 6, an AR company that has created headsets and an interface that works outdoors and in dynamic environments.

Disney’s plans

Back in 2019, there were rumors of Disney‘s interest in entering the cryptocurrency world through the acquisition of an exchange, Bitstamp. While this did not happen, over the years the company has shown continued willingness to have its own place in the crypto sector.

For example, in early 2021 Disney had launched a line of NFT collectibles called “Golden Moments,” which were offered for sale on the VeVe NFT marketplace.

Moreover, last February Disney had posted a job announcement for a Manager of Business Development for the Digital Experiences team, who would lead the company into the NFT space.

And indeed, only a month later Disney said it was ready to launch into the metaverse industry. 

Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.

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