The crypto-exchange Bitget has launched a new contest in honor of the birthday of the most accomplished soccer player ever, Lionel Messi. Up for grabs, ten lucky people will be able to win Bitget’s merch for Messi.
Summary
Bitget: the crypto-exchange celebrates Messi’s birthday and raffles off his merch
The Bitget crypto-exchange is taking action to celebrate the birthday of one of its biggest partners in the world of soccer: Lionel Andrés Messi.
Basically, on 24 June, Bitget’s new contest for Messi will be active, which puts the soccer star’s merch up for grabs for ten lucky winners.
Therefore, crypto-exchange customers will be able to enter the contest and win the prize by performing 3 actions:
1. changing their profile picture to one called “Happy Birthday Mess.”
2. comment on the post describing their favorite footballer moment;
3. tagging 3 of their friends.
Bitget: the crypto-exchange and the competition for Messi’s most titled partner ever
Back in October 2022, Bitget‘s crypto-exchange, known for its flagship product One-Click Copy Trade, had announced its partnership with the iconic Argentine soccer player, Lionel Andrés Messi.
That moment had kicked off Bitget’s tie-up with Messi to produce a video a month before the World Cup.
Bitget’s $20 million investment in various advertising campaigns had served the following month to also provide users with attractive rewards, especially with the aim of improving market sentiment.
Indeed, it is worth recalling that November 2022 was the month in which the collapse of Sam Bankman-Fried’s (SBF) FTX crypto-exchange occurred, which had tragically affected the entire cryptocurrency market.
Bitget then chose to focus on the very top of soccer to launch its “Make it Count” marketing campaign during the 2022 World Cup period, which saw exclusive prizes with themed contests and activities, including up to 1 million BGB tokens and a jersey autographed by Lionel Messi.
All Bitget’s efforts at that time and today always serve to reassure investors and increase confidence in the crypto sector, in this case involving the sports world as well.
The performance of the crypto-exchange after the collapse of FTX
Recently, blockchain research and data provider Nansen published its in-depth analysis on the performance of centralized crypto-exchange (or CEX) in the first half of 2023, that is, in the post-FTX collapse era.
The overall result shows how some CEXs have experienced what is called “resilience“.
In the specific case of Bitget, it seems to have experienced remarkable increases on its derivatives volume in the first half of 2023.
Not only that, its BGB token also appears to be among those that have seen sharp price increases since the FTX collapse.
And indeed, BGB recorded a price pump from New Year’s Eve to June 2023, of +300%, rising from $0.18 to $0.47. At the time of writing, BGB is worth $0.49.
As far as copy-trading is concerned, Bitget, along with ByBit, OKX, and Gate.io, ranks among the top platforms in the first half of 2023. Bitget’s copy-trading has over 100,000 lead traders and 490,000 copy traders.
