Bitpanda and the success of professional crypto investing

Bitpanda is one of Europe’s largest crypto exchanges. 

Founded in Vienna back in 2014, it now has several million users, and thanks to a $260 million investment in 2021, the company has been valued at more than $4 billion. 

However, the exchange not only offers classic trading services to retail investors and speculators, but also offers what is known as Investment-as-a-Service (IaaS), which is a B2B service dedicated to professional investors, banks, neo-banks, and fintech companies, allowing them to make investments in cryptocurrencies and stocks. 

The success of crypto exchange Bitpanda Investment-as-a-Service

This service is offered by Bitpanda Technology Solutions, which recently announced that it has surpassed 20 million users in Europe, and the addition of 12 new partners in 28 countries. 

Indeed, in the first half of 2023 the company closed deals with the likes of Coinbase and VISA because of its very unique product based on scalability, modularity, security and speed of integration. 

In addition, in January this year, Bitpanda Technology Solutions expanded the availability of its industry-regulated trading infrastructure services, enabling traditional and new financial players to integrate a modular and scalable 24/7 trading infrastructure. 

Bitpanda’s Investment-as-a-Service platform primarily enables fintech companies, traditional banks, and online platforms to offer trading, investment, and custody services covering cryptocurrencies as well as ETFs, stocks, precious metals, and commodities. 

It also enables its partners to build their own user experiences on an ISO 27001-certified infrastructure that includes features such as savings plans, asset-to-asset swaps, and crypto staking capabilities.

Partnerships

In addition to Coinbase and VISA, Bitpanda Technology Solutions also announced other collaborations, including with Austrian traditional bank Raiffeisenlandesbank NÖ-Wien, European mobile bank N26, French money app Lydia, British fintech Plum, Swedish fintech P.F.C, and Bulgarian fintech iCard. 

The goal is to respond to the growing demand for investment simplification by offering a new service that is not limited to providing the classic exchange on which to carry out trades. 

It should not be forgotten that in addition to classic retail investors and speculators, who generally operate precisely through trades on exchanges, there are also professional traders who have more sophisticated needs. 

Most users of regular crypto exchanges are precisely ordinary citizens, meaning non-professional and often casual retail users. 

Thus, what crypto exchanges do is predominantly a B2C, or Business-to-Consumer, activity, in which a professional operator (the exchange) offers products and services directly to the end consumer (the ordinary citizen). 

However, in addition to this, there are of course also a great many professional traders operating within financial markets, who have completely different needs. 

This is why alongside the classic B2C services there are more and more of them operating in B2B (Business-to-Business) mode, which means with a professional operator offering products and services to other professional operators. 

It is therefore not surprising that Bitpanda Technology Solutions for its B2B Investment-as-a-Service service has gone in search of professional and business partners, who in turn will use Bitpanda’s platform to possibly also offer their own services to the end consumer. 

The comment

Bitpanda Technology Solutions CEO Lukas Enzerdorfer-Konrad commented:

“Banks and FinTechs can now build best-in-class investment experiences for their users to drive business, all at very low costs compared to traditional infrastructure pieces. All this enabled through Bitpanda Technology Solutions’ best trading infrastructure in the world. 

Demand for digital trading is growing and building a solution from scratch is expensive and would result in an inferior and outdated offer. Losing that potential revenue stream isn’t an option for any business. With BTS our partners get a licensed, modular, secure and scalable trading infrastructure that they can rely on in just a few months.”