U2 performs on the Sphere along with other artists and Artificial Intelligence (AI)
U2 performs on the Sphere along with other artists and Artificial Intelligence (AI)

U2 performs on the Sphere along with other artists and Artificial Intelligence (AI)

By Stefania Stimolo - 19 Sep 2023

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U2 will perform from 29 September on The Sphere, a $1.2 billion metaverse in Las Vegas. Other video installations include KING SIZE, the work by Marco Brambilla, which chronicles the life of the king of rock’n’roll, Elvis Presley, recreated with Artificial Intelligence (AI). 

U2 and The Sphere metaverse with Artificial Intelligence (AI) video dedicated to Elvis Presley

Starting from 29 September to 16 December 2023, there will be a series of U2 concerts directly on the $1.2 billion Las Vegas metaverse, Sphere. But what is Sphere? 

Sphere features a wraparound, highest-resolution LED screen in the world. In addition to U2, the Sphere in Las Vegas will host many works, including a video installation using Artificial Intelligence (AI) called KING SIZE. 

This is the work of video installation artist Marco Brambilla, a pioneer in the use of digital imaging technologies and AI, and is meant to be a visual reflection on the damage caused by the culture of excess and unbridled capitalism, and what the evolution of artificial intelligence might entail.

Specifically, Brambilla’s work KING SIZE will be dedicated to the king of rock’n’roll, Elvis Presley, from his rise as a celebrity to his ultimate demise, with the backdrop-both in video and in reality-of the very city that caused his downfall, Las Vegas. 

U2, The Sphere and the work KING SIZE: Artificial Intelligence (AI) to relive the king of rock’n’roll

Artists exhibiting their works on The Sphere, such as U2, embrace the latest technologies, pushing the boundaries of live performance. 

In this regard, Bono, The Edge and Adam stated:

“U2 hasn’t played live since December 2019 and we need to get back on stage and see the faces of our fans again. And what a unique stage they’re building for us out there in the desert… We’re the right band, ACHTUNG BABY the right album, and Sphere the right venue to take the live experience of music to the next level […] Sphere is more than just a venue, it’s a gallery and U2’s music is going to be all over the walls.”

Brambilla’s work KING SIZE, on the other hand, uses Artificial Intelligence, oscillating between reality and illusion through a myriad of physical incarnations of Elvis in life, on stage and in film, which pass in concentric rings, creating a vortex of images celebrating his legacy. 

At the end of the video, Elvis no longer appears as a mortal: he becomes a divine figure, as befitting his mythical stature.

To create his video installation, Brambilla trained an artificial intelligence model to process more than 12,000 film samples, including all 33 films in which Elvis appeared, by creating a library of pre-existing, AI-generated clips.

This means that in KING SIZE there are about 1,000 individual clips in a loop, making it the largest video collage ever created. 

Brambilla also used a generative artificial intelligence program to predict the appearance of various objects (such as microphones, guitars, etc.) in Elvis’ fantasy world. 

Emerging technology also in the service of trading

While Brambilla tries to use Artificial Intelligence (AI) for something as spectacular as the video installation dedicated to Elvis Presley, there are those who instead use emerging technology for something more “practical.” 

That is ByBit, which recently unveiled TradeGPT, an AI-based crypto trading assistant designed to analyze market data and answer questions for free. 

But ByBit is not the only crypto-exchange experimenting with new AI-based solutions. 

And indeed, also last July, Bitget had added the new AI-based feature for its Grid Trading strategies. In this way, the quantitative strategy uses trading algorithms to automate users’ transactions.

Stefania Stimolo

Graduated in Marketing and Communication, Stefania is an explorer of innovative opportunities. She started out as a Sales Assistant for e-commerce, and in 2016 she began to develop a passion for the digital world, initially in the Network Marketing sector, where she discovered and became passionate about the ideals behind Bitcoin and Blockchain technology, which lead her to work as a copywriter and translator for ICO projects and blogs, and organize introductory courses.

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