“Stand with Crypto” is Coinbase new campaign specifically targeting four Crypto States in the US: New Hampshire, Nevada, Ohio, and Pennsylvania.
Summary
Coinbase’s new crypto campaign
In a political landscape increasingly shaped by the influence of cryptocurrencies and Web3 technologies, Coinbase, one of the leading crypto exchanges, has embarked on a mission to ensure that the digital asset industry is not only protected, but also thrives.
At the forefront is Coinbase ambitious “Stand with Crypto” campaign, a 14-month-long effort launched in August.
The campaign, backed by data from a Morning Consult survey conducted in 2022, strategically targets four crucial states-New Hampshire, Nevada, Ohio, and Pennsylvania.
Swing States: The battleground for cryptocurrency promotion.
Coinbase’s choice of these four states is by no means arbitrary, but is a calculated move based on survey data.
Morning Consult’s poll revealed significant sentiment among voters in these states, with 55 percent saying they were less likely to vote for candidates who oppose cryptocurrencies and Web3 technologies.
This clear indication of support for cryptocurrencies in these crucial states prompted Coinbase to focus its efforts here.
The survey released in October polled 800 likely voters in New Hampshire, Nevada, Ohio, and Pennsylvania, shedding light on the cryptocurrency landscape in these states.
Interestingly, between 13% and 19% of respondents in these states said they owned cryptocurrencies at the time of the survey. This demonstrates the growing adoption of digital assets among voters.
Coinbase further emphasizes the importance of cryptocurrencies in the lives of residents in Nevada, Ohio, and Pennsylvania.
More than 40% of cryptocurrency holders in these states rely on blockchain technology to transfer money abroad, helping family members access essentials such as food, housing and health care.
This efficient and cost-effective alternative to traditional international wire transfers provided by banks resonates strongly with voters.
Coinbase’s crypto campaign strategy: beyond swing states
Although “swing states” are the focus of Coinbase’s “Stand with Crypto” campaign, the exchange also recognizes the importance of broader involvement.
In addition to New Hampshire, Nevada, Ohio, and Pennsylvania, Coinbase has identified five other states: Arizona, California, Georgia, Illinois, and Wisconsin, where cryptocurrency owners have a significant presence.
These states, dubbed “over-indexed” in terms of cryptocurrency ownership, are also in Coinbase’s crosshairs.
The “Stand with Crypto” campaign aims to support cryptocurrency-friendly legislation and promote innovation in the cryptocurrency space.
It is clear that there are divergent views within the U.S. Congress on how to regulate cryptocurrencies and integrate them into the financial system.
Coinbase intends to mobilize cryptocurrency users and supporters to make their voices heard in the political arena.
“Stand with Crypto Day” in Washington: engaging Congress
Coinbase is not limiting its campaign to digital platforms and social media activism. On 27 September, the exchange will organize a “Stand with Crypto Day” in the heart of the nation’s capital, Washington, D.C.
This event is set to become a pivotal moment for the crypto community, as it will serve as a platform to advocate for better cryptocurrency innovation and policy.
In an effort to promote positive change, the campaign urges cryptocurrency holders and supporters to actively engage with their representatives in Congress.
The call to action is simple but impactful: take a minute out of your day to call your member of Congress and demand clear, sensible legislation that promotes the growth of cryptocurrencies.
Conclusion
Coinbase’s “Stand with Crypto” campaign represents a significant step forward in promoting cryptocurrency-friendly legislation in the United States.
By strategically targeting swing states where support for cryptocurrencies is strong, backed by compelling data, Coinbase aims to influence the political landscape and ensure a brighter future for the cryptocurrency industry.
How much the campaign is able to influence the discourse on cryptocurrencies and their place in the evolving world of Web3 technologies remains to be seen.
