Mini Challenge: Eidoo in the Imola race
Mini Challenge: Eidoo in the Imola race

Mini Challenge: Eidoo in the Imola race

By Amelia Tomasicchio - 19 Jun 2019

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The next stage of the Mini Challenge Italia will be held in Imola on June 23rd. Among the protagonists, there is also Eidoo, a Swiss company that has sponsored a whole car.

On the occasion of this sponsorship, Eidoo has also created a hashtag, #SpeedNeedsDirection, to make it clear that the speed with which blockchain technology is establishing itself, needs a direction to avoid failure, similar to how it is required by a car that competes at high speed.

The driver of the Eidoo car, Federico Alberti, explained:

“We are locked and loaded for the next race on the legendary Imola circuit. We’ll make sure to improve on the already excellent performance achieved in Misano, aiming to collect as many points and stay as far ahead as possible. Lots of confidence thanks to a great team and a great sponsor who deserves the best, we have all the ingredients to have a great race”.

At Misano, Eidoo finished fifth despite the rain and a few problems with the safety car.

The cost of the ticket for the Imola race is 10 euros, but there’s also the 2×1 deal when registering on the ACI Sport website. The race can also be streamed from the official Dplay website.


Amelia Tomasicchio
Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for Cointelegraph and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is about to publish her first book about Blockchain Marketing.

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