Atlético de Madrid has decided to enter into a partnership with the blockchain company Chiliz and their voting platform Socios.com.
The aim is to improve the experience of their football fans who, thanks to the tokens, can have the right to vote on certain decisions of the sports club: the greater the interaction through the app, the greater the rewards that fans can earn, including access to exclusive merchandise.
Socios.com is also part of Binance, as revealed in June 2018, and also includes many other football teams such as Juventus, Roma, Paris Saint-Germain and West Ham United.
El Atlético de Madrid se une a la plataforma de blockchain 'https://t.co/rlI4f5w1G1' https://t.co/UVmPgZ1aFc via @Bolsamania @socios @chiliz
— Emma Diskin (@emmalucas22) September 6, 2019
The Chiliz token is called CHZ and has a price of €2 per unit.