HomeWorld NewsFintechRevolut card: a report on purchases in Italy

Revolut card: a report on purchases in Italy

Revolut, the famous card and mobile app for online shopping and not only, has published a report on purchases in Italy for the first week of winter sales, comparing this period of shopping with the one during Christmas and Black Friday 2019.

According to the report published today (January 22nd, 2020), which analyzed the shopping habits of Italian customers – over 350 thousand people – it is possible to see how 30% of sales were made online, though this figure is 33% less than what was sold during the Black Friday of November 29th, 2019.

In the first week of sales, Revolut users spent over 2 million euros on shopping, both online and in traditional stores, quadrupling the amount spent last year during the same period. 

The Revolut card report

29% of purchases (5% more than in 2019) were made online. This number is significantly higher than in other European markets such as the UK (14%), France (18%) and Spain (20%).

Overall, however, during this period Italians spent 33% less than during the Black Friday week, where the number of online purchases recorded was also higher – 31% – while the figure spent using Revolut card was over €3 million.

The amount of this first week of sales is not only lower with respect to the week of Black Friday but also compared to the seven days before Christmas, during which about 2.5 million euros were spent.

According to the report, Apple and AliExpress were the most popular online stores among Italian users both during Black Friday and the winter sales, while for Christmas the favourite online shops were Apple and Amazon.


Amelia Tomasicchio
Amelia Tomasicchiohttps://cryptonomist.ch
As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist, and also PR manager for the Italian market at Bitget. She is also a marketing teacher at Digital Coach in Milan and she published a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector. As advisor, Amelia is also involved in metaverse-related project such as The Nemesis and OVER.