After AS Roma and Juventus, it’s now the FC Barcelona football team that will land on the blockchain with their own token as a result of a partnership with Chiliz.
The token is called BAR and the goal is to increase the level of involvement between the team and its fans. Through BAR, fans will be able to vote on some decisions concerning FC Barcelona.
For example, not so long ago, Juventus asked its fans to help them choose the new song that would be played when the team scored a goal. To vote, fans must have the token and log on to the Socios.com website.
Moreover, this collaboration will be rewarded: every time fans interact with the Chiliz app, they will receive points to buy exclusive merchandise and much more, besides having access to features on the app such as chats, the exchange of these tokens and some video games.
Alexandre Dreyfus, CEO and founder of Chiliz explained:
“We are very excited to welcome FC Barcelona to Socios.com, and even more excited to start engaging with their massive fan base around the world. With over 300 million fans worldwide, Barça’s fandom spans countries as well as cultures. The Club is without a doubt the most renowned and the most supported football club in the world and we can’t wait to see their fans start to influence Club decisions. Adding FC Barcelona fans to the Socios.com global community takes us one step closer to our goal of mainstream adoption of blockchain. Every time a fan downloads the app, we are furthering education, and every time a fan buys a Fan Tokens, we are strengthening the use cases of this innovative technology.”
BAR tokens will be available for purchase by the end of 2020 and the total supply will be 40 million. Each Fan Token, at the moment of the first sale, will initially cost 2€, and then it will be tradable on the exchange present in the Socios.com app.