Singapore-based blockchain marketing agency Aqilliz today announced the first adv campaign for a digital out-of-home (DOOH) service for the Foodpanda delivery giant.
At a time when people can’t leave their homes because of the Coronavirus, online shopping is probably a great solution and perhaps that’s why they chose March for the campaign.
The campaign will only be running in Singapore during the month of March.
The project will be carried out together with Moving Walls and the goal is to have a transparent and efficient marketing campaign. In fact, according to some estimates, the advertising sector loses more than 15 billion dollars a year due to intermediaries and fake bots.
Aqilliz is the mirror image of Zilliqa, considering that this blockchain solution was founded by Zilliqa’s President and Scientific Director, Amrit Kumar.
In the past, Aqilliz has also collaborated with PepsiCo on a marketing campaign for Zilliqa’s blockchain.
The DOOH sector, as stated in the press release, will be worth approximately $32.1 billion by 2025.
Srikanth Ramachandran, Founder and CEO of Moving Walls, said:
“For far too long, OOH has existed without an independent means of verifying ad delivery. As an industry, we tend to point at online ad fraud to advocate for greater OOH spends but there are more fundamental issues of fragmentation and a lack of transparency that need to be fixed. This campaign gives us the exciting opportunity to implement emerging technologies in order to solve these long-standing infrastructural problems to the benefit of all participating partners across the OOH supply chain.”
Gowthaman Ragothaman, CEO of Aqilliz, explained:
“The OOH space is already much more fragmented than digital advertising and a lot of work is needed to better optimise and streamline existing infrastructures. This pilot with Moving Walls can help to demonstrate the potential of blockchain as a viable solution to address such issues in the OOH space. As a fully viewable, immutable ledger of transactions, blockchain can foster greater trust between stakeholders, be it media owners, buyers, and solutions providers, effectively repositioning OOH investments as more transparent and accountable.”
