Today the well-known Italian press agency ANSA announced the launch of a blockchain solution for the tracking of news.
The project, carried out in collaboration with EY, is called ANSAcheck and includes a blockchain-based news tracking system which uses a special stamp.
This will allow users to be sure that a given article bearing that mark has actually been published by the agency, meaning that it has a certified source.
The sticker will be present both on news published on ANSA platforms and on those distributed to other publications or third parties.
This is the first initiative of its kind in Italy that concerns one of the country’s main sources of information and aims to strengthen the bond of trust that ties the first Italian news agency to its readers and customers.
In fact, thanks to the stamp, it will be possible to trace the history of each news item recorded on the blockchain, in order to provide readers with:
- data traceability,
- information transparency,
- verification of the authenticity of the source.
As a result, the reader is able not only to view the entire story of a news article but also to verify its reliability by checking the primary source and comparing the text of the piece of news viewed with that of the original source.
In fact, this stamp will be displayed only if the parameters of the published news are identical to those recorded on the blockchain when creating the news.
ANSAcheck is based on EY OpsChain Traceability technology, which uses public transactions recorded on the Ethereum blockchain thanks to a smart contract that allows the creation of encrypted strings for verification.
The CEO of ANSA, Stefano de Alessandri, said:
“In recent days we have witnessed the frequent fraudulent use of our brand, used to add credibility to fake news; we are therefore particularly proud to be the first to launch a project that is highly innovative, carried out to safeguard all our readers and the Agency’s clients. From today we are able to certify the origin of the news and, at the same time, guarantee the professionalism of our journalists: an important step in the fight against fake news”.
EY’s Med Advisory Services Leader, Marco Mazzucchelli, commented:
“Today we are experiencing a period of great transformation, both digital and economic, partly dictated by the current health emergency. With ANSAcheck, EY wants to support the digital transition of companies operating in the publishing industry, at a particularly delicate time when information takes on an even more decisive role by directing social behaviour and guaranteeing the authenticity of sources. This innovative solution will allow the reader to have full visibility of the authenticity of more than a thousand news items a day, guaranteeing traceability, immutability and transparency”.