Jack Dorsey and his Cash App will sponsor the Nascar driver Bubba Wallace who will race with the Bitcoin logo imprinted on the car and the uniform.
This was announced directly by the CEO of Twitter with a post in which he showed the design and the bright green colour of the car and the driver’s outfit.
— jack (@jack) July 14, 2020
The tweet, which is quite emblematic and of few words, is a clear way to give visibility also to Bitcoin.
Bubba Wallace, the driver who will race with the Bitcoin logo
Bubba Wallace, born Darrell Wallace Jr., is one of the best-known drivers of Nascar motor racing, particularly famous throughout the United States and Canada.
He was the first African American driver in 50 years to win the top three of the national touring series organized by Nascar. At just 26 years old he can be considered one of the youngest winning drivers.
He is one of the active endorsers of the Black Lives Matter movement, to the point that he raced with these very words. Whereas on his uniform he has the phrase “I can’t breathe”, the last words of George Floyd, the Afro-American killed by a policeman who put a knee on his neck.
He was also the protagonist of a disturbing episode when a noose was found in his box in recent days. In fact, investigations have shown that the noose was not a threat linked to his activism but had been there since last year when it was used by another team. It was simply a garage door rope. In any case, it was a disconcerting incident.
Crypto and sport, a close relationship
Cash App and Bitcoin are not the first pair involving crypto and sports. On the subject of cars, the Swiss company Eidoo sponsored one of the cars competing in the last edition of the Mini Challenge.
Litecoin, on the other hand, seems to prefer combat sports and in the past has sponsored UFC 232 and UFC 235.
Lastly, there is football, with many famous teams that have partnered with Sorare who have issued NFTs of football players. The purpose here is to play virtual fantasy football with the players’ cards produced as unique pieces, which can be exchanged in the Sorare marketplace, relying on the Ethereum blockchain.
In short, it seems that the world of sport is making an important contribution towards mass adoption of cryptocurrencies.