Southampton FC: Bitcoin on the football team jersey
Southampton FC: Bitcoin on the football team jersey

Southampton FC: Bitcoin on the football team jersey

By Amelia Tomasicchio - 29 Aug 2020

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The English team Southampton FC has found a new sponsor,, and the betting company has signed a contract to place its logo on the players’ jerseys, also featuring the orange Bitcoin logo.

The Chinese company has signed a 3-year sponsorship agreement for both the team and its youth team.

“We are absolutely thrilled to announce this sponsorship deal with one of the Premier League’s most ambitious teams. shares the club’s desire to disrupt its industry and increase its global reach. We’re proud to be able to contribute to the Saints and support such a prestigious team that has been around for nearly 135 years!”

This was stated by Tim Heath, co-founder and CEO of Coingaming Group, the company that heads Sportsbet.

Southampton FC’s chief commercial officer, David Thomas, explained:

“We are delighted to welcome as Main Club Partner. have redefined the online betting space by combining cutting-edge technology with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast, and fair gaming experience. The club will work with and our local community to promote this important social responsibility message over the course of the upcoming year”.

Football and Bitcoin

This is not the first time that the Bitcoin logo has appeared during a Serie A football match. Previously, in fact, eToro had formed a partnership with AS Monaco and its logo, along with that of the cryptocurrency, also appeared on billboards along the sidelines.

The same can also be said for Socios, a French company that includes important clubs of the calibre of Rome, Juventus, Lazio and many others among its partnerships.

There is also fantasy football on the blockchain, thanks to the Sorare company, demonstrating that crypto assets are also appearing in the more “traditional” areas.


Amelia Tomasicchio
Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for Cointelegraph and CMO at Eido. She is now the co-founder and editor-in-chief of The Cryptonomist.

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