Caffè Barbera has announced a new partnership with Algorand to use its blockchain for immediate and decentralized payments.
The “oldest coffee roasting company in Italy” had already decided last year to start accepting payments in cryptocurrencies, but limited itself to accepting Bitcoin, Ethereum and XRP.
Now, however, thanks to this new partnership, it will also accept ALGO, USDT, USDC, BUSD, DAI, BNB, Litecoin, Bitcoin Cash, XLM and Tezos.
Of particular interest is the addition of the four major stablecoins, and the fact that Algorand’s blockchain enables immediate, as well as secure, scalable and decentralized, transfers.
In addition, this partnership will also be extended to business-to-consumer (B2C) payments, using the Bleumi Pay payment aggregator.
Although the company has a long history, having been founded 151 years ago, Caffè Barbera was the first coffee producer in Europe to enable cryptocurrency payments on its e-commerce site and, despite the pandemic, has decided to continue looking to the future by betting on innovation.
The company is still owned and managed by the fifth and sixth generation descendants of the founder, Domenico Barbera, known as the “Wizard of Coffee”, although it is now a global brand, present in more than 60 countries worldwide.
However, the company’s main objective is still to produce exceptional coffee with the classic traits of southern Italy.
Algorand, on the other hand, is a project founded in 2017 by another Italian, Silvio Micali, a member of the MIT faculty since 1983 and winner of the prestigious Turing Prize.
A promo celebrating the partnership between Caffè Barbera and the Algorand blockchain
To celebrate this new partnership, Caffè Barbera is offering a 20% discount promotion to all customers who purchase products specifically with the ALGO cryptocurrency.
A company spokesperson said:
“At the beginning of the year, we decided we wanted to do more, to offer more, and we realised that we couldn’t do it alone so we began looking for a partner. We found Algorand and were very impressed by their team and mission.
We are committed to digital transformation, and believe blockchain technologies have an enormous potential. The move towards digital currencies is in some ways inevitable. This will bring obvious advantages in efficiency, agility, and greater financial access. Even in a traditional sector like coffee, digital currencies will shape the future of online business-to-consumer sales in the next 5/10 years, and international business-to-business sales. This is the right moment to invest and experiment with these technologies. Fortune favours the bold”.
