Juventus has entered the world of NFTs
Juventus has entered the world of NFTs

Juventus has entered the world of NFTs

By Amelia Tomasicchio - 21 Jun 2021

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Juventus, the famous Italian football team, announced a few days ago that they have entered the field of non-fungible tokens (NFT).

After having already entered the world of cryptocurrencies a few years ago thanks to a collaboration with Socios and Sorare, Juventus has now decided to take a further step forward in the world of blockchain technology by adopting NFTs as a tool for the collection of memorabilia linked to its century-old history.

It is explained in the press release published on the team’s official website:

“Accepting challenges, defining a vision of the future, setting new standards. This is Live Ahead, the principle that inspires Juventus every day, in every moment”.

The first NFT will be released on 27 June in collaboration with Adidas. The “Home 2021/2022” shirt will be on sale in a 3D digital version. To buy it, users will have to take part in an auction on 27 June on the Nftpro.com website.

Juventus, NFT and the environment

“Juventus has decided to undertake this new challenge with the collaboration of high-level and experienced Californian-based company, NFT Pro ™ by Geer. Understanding the environmental impact of using blockchain, Geer is utilizing Palm, a new sustainable NFT protocol built on Ethereum”.

These NFTs are therefore not directly on Ethereum but on Palm, a sidechain of the main blockchain so as to have fewer fees and impact the environment as little as possible.

After Elon Musk’s tweets, in fact, the topic of blockchain and its environmental impact is becoming increasingly strong and felt by the community and companies.

On the Nftpro website, it is also revealed that the purchaser of the NFT will also receive a physical shirt signed by the entire team, including Ronaldo, McKennie, Chiesa, Arthur, Frabotta and Buffon. Also up for grabs is a VIP experience to go to Turin and meet some of the team members.


Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for several international crypto-related magazines and CMO at Eidoo. She is now the co-founder and editor-in-chief of The Cryptonomist. She is also a marketing teacher at Digital Coach in Milan and she is writing a book about NFTs for the Italian publishing house Mondadori, while she is also helping artists and company to entering in the sector.

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