In Italy, even the world of music is entering the NFT world thanks to Mahmood, the author and singer esteemed on the Italian and international scene, who after the excellent results achieved with “Gioventù Bruciata” and the planetary success of “Soldi” – quadruple platinum – with which he won the 69th edition of the Sanremo Festival, is back with a new recording project, “Ghettolimpo“.
“I’ve always been interested in digital worlds,” says Mahmood, “and I was intrigued to try experimenting with NFTs: this is how the special animations for my characters on the album were created, taking on a new artistic and creative form”.
For his entry into the world of NFT, Mahmood has launched an exclusive collection of digital artworks: video animations featuring six of the avatars created by the singer, each corresponding to a different imagery – Inuyasha, Rapide, Dorado, Klan, Kobra, and Zero – as well as the album logo and teaser cover.
The collectible digital artworks – created by Lettergram, who curated the album’s artwork and translated Mahmood’s creative ideas – are available exclusively on the official website https://nft.mahmood.it/ in limited copies, each one traceable to a digital certificate that ensures its absolute uniqueness available for sale using FIAT currency and ETH.
Along with the works, there are also physical bonuses, including the album “Ghettolimpo” on vinyl and in the exclusive music cassette support, as well as T-shirts from the official merchandise.
The operation has seen the involvement of a pool of professionals to support Mahmood’s innovation and creativity.
Mahmood collaborated with two companies boasting many years of experience in the NFT sector, whose advice enabled the creation of the artworks: AmaZix, marketing and legal agency of the Blockchain world based in Hong Kong and a decentralized team of +80 marketing, legal and award-winning creative experts with whom it manages the strategic and implementation aspects for more than 250 projects globally, in collaboration with Studio Simbula for the legal part; and Art Rights, Italian art startup created for the management and certification of physical and digital works with Blockchain technology since 2016 to support Artists, Collectors and Professionals who, together with its founder Andrea Concas, have today created the largest Italian Art Tech community.
“After the entry of art, the time has come for great music, and the NFT innovation opens new scenarios for collectibles, for fans of one of the greatest Italian artists Mahmood” – says Andrea Concas, CEO of Art Rights.
The NFT Mahmood project, followed by Art Rights and AmaZix, has been supervised by Studio Legale Simbula and supported by Stefano Capaccioli‘s firm of accountants, who have been actively collaborating for years in the realization of innovative projects.
Studio Legale Simbula dealt with all aspects related to the new technologies, blockchain and NFTs, as well as the critical issues underlying the protection of consumer rights and the relationships between the different players involved and the artist’s copyright issues.
“The combination of NFT technology and the best Italian creativity in the field of music and design required a significant effort from the various teams that worked together on this operation, to whom I would like to thank: it was not easy to manage the many technical and regulatory challenges posed by this completely new medium,” said Paolo Anziano, founder of AmaZix.
This is the first case in Italy of general terms and conditions of sale that are particularly structured on the basis of the specific nature of the project.