NFTs now also trending on Instagram
NFTs now also trending on Instagram
NFT news

NFTs now also trending on Instagram

By Amelia Tomasicchio - 11 Mar 2021

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There’s no doubt about it: NFTs are a big hit, and non-fungible tokens are now among the most used GIFs on Instagram.

When you want to create a story, Instagram offers the possibility of inserting stickers, or animated GIFs, thanks to a partnership with Giphy.

In fact, if a person logs in right now, this is what they will see among the first GIFs offered by Instagram:

This means that a lot of people are using this sticker, so much so that it has become a trend. In fact, this selection of GIFs appears equally to everyone, not based on interest.

Genni Kenuti, an experienced social media manager on Instagram, explained:

“The GIFs that appear at the top when you open the specific section of Instagram to add them to your stories, are there because they are the news of the moment. They are stickers that are both new in time and particularly used in the last period”.

What are NFTs?

As I have been saying for months, non-fungible tokens are enjoying unprecedented success in 2021, with digital stickers selling for millions of dollars, as in the case of a CryptoPunk that today sold for $7.5  million or Homer Pepe sold for $320,000.

NFTs are digital collectable cards with a certain rarity and therefore circulation, like real paintings or the famous American baseball cards we see in films and which reach impressive values. 

Thanks to the blockchain, this rarity is certified and these collectables are easily transferable through transactions that usually take place on Ethereum. According to analysts at eToro, this NFT boom is increasing the adoption of ETH and consequently also its fees, at least until the launch of Ethereum 2.0 and its move to Proof of Stake.

And it is precisely because of all this ferment around the sector that The Cryptonomist is dedicating an increasing amount of attention to it, with an ad hoc category dedicated to NFT and gaming, as well as a collaboration with the digital art gallery The Nemesis which includes interviews and presentations with various artists in the sector. 

Amelia Tomasicchio
Amelia Tomasicchio

As expert in digital marketing, Amelia began working in the fintech sector in 2014 after writing her thesis on Bitcoin technology. Previously author for Cointelegraph and CMO at Eido. She is now the co-founder and editor-in-chief of The Cryptonomist.

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