Elon Musk and the story with Apple: “false and boring book”
Elon Musk and the story with Apple: “false and boring book”
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Elon Musk and the story with Apple: “false and boring book”

By Stefania Stimolo - 2 Aug 2021

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The CEO of Tesla and SpaceX, Elon Musk, recently commented on Tim Higgins’ upcoming book about him and Apple’s Tim Cook, declaring it to be “false and boring”.

Indeed, here is Musk’s tweet in response to Mark Gurman:

“So Tim Cook said he never spoke to Elon Musk, Musk said Cook refused to take the meeting, yet the book says they spoke and had this interaction”.

“Higgins managed to make his book both false and boring”.

Bottom line, journalist and writer Tim Higgins seems to have wanted to describe an interesting proposal that the two multi-million dollar tech giants would have made to each other but there would be no truth to it according to Musk.

The book, “Power Play: Tesla, Elon Musk, and the Bet of the Century”, will be released tomorrow 3 August and aims to reveal a fact that happened in 2016.

The review of the book, published by the Los Angeles Times, describes how Musk in 2016, having financial problems on the heels of the latest Model 3, allegedly received a proposal to buy Tesla from Apple’s Cook. Not only that, the book also mentions that Musk would have accepted if only he had become the CEO.

All this is said to have happened during a telephone conversation between the two, which apparently never took place.

Elon Musk and Apple: what is the truth?

A few days after its public debut, the book by the Wall Street Journal journalist seems to have stirred Musk’s temper on his favourite social networking platform.

In fact, once again, Musk has responded to author Higgins’ (perhaps even provocative) tweet.

“Musk was given plenty of opportunities to comment on this. He didn’t. This anecdote comes from Musk’s own account of the conversation, according to people who heard the retelling at the time”.

“Cook & I have never spoken or written to each other ever. There was a point where I requested to meet with Cook to talk about Apple buying Tesla. There were no conditions of acquisition proposed whatsoever. He refused to meet. Tesla was worth about 6% of today’s value”, Musk replied.

Meanwhile, Elon’s latest interactions are with another famous technology giant, though the domain is social media.

In fact, at the end of July, it was Jack Dorsey, the CEO of Twitter, who caused a stir.

In a video confrontation with stock investment rock star Cathie Wood, Musk finally declared his support for Bitcoin before the whole world. 


Stefania Stimolo

Graduated in Marketing and Communication, Stefania is an explorer of innovative opportunities. She started out as a Sales Assistant for e-commerce, and in 2016 she began to develop a passion for the digital world, initially in the Network Marketing sector, where she discovered and became passionate about the ideals behind Bitcoin and Blockchain technology, which lead her to work as a copywriter and translator for ICO projects and blogs, and organize introductory courses.

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